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Subaru Hybrid Postponed to 2008; Turning to Toyota

12 May 2005

The Nihon Keizai Shimbun reports that Fuji Heavy Industries, the maker of Subaru vehicles, will postpone its release of a hybrid car in 2006 due to cost issues in its current design.

Fuji Heavy had been developing a hybrid car using its own powertrain, although the possibility of a Toyota-Fuji Heavy hybrid alliance emerged earlier this year. (Earlier post.)

The earlier report suggested that under the potential partnership, Toyota would supply its hybrid drive system to Fuji Heavy in return for Fuji Heavy supplying Toyota with advanced lithium-ion batteries for use in hybrids.

Fuji Heavy makes only some 590,000 vehicles a year—too low a volume for it to cost-effectively develop its own hybrid technology, which is the path the company has been taking.

According to the latest report, Fuji Heavy has not managed to reduce the production cost of its own hybrid system to the point of being commercially viable, and so is giving up on rolling out the hybrid on the original schedule.

The automaker is now reportedly turning to Toyota’s hybrid technology, with a revised plan of debuting the Subaru hybrid in 2008.

GM is Fuji Heavy’s top shareholder, but the GM-DaimlerChrysler dual-mode hybrid technology under development apparently does not fit the application (or the timing) Fuji Heavy has in mind.

May 12, 2005 in Hybrids | Permalink | Comments (80) | TrackBack (0)

Comments

Wow people are still posting to this article 2 years later. I have a 2003 Impreza, and I've been looking at the Prius, because it doesn't look like Subaru is going to come out with anything in time. I sure hope they do, I know it probably won't be as efficient as a prius, because of the AWD. I suppose it could be if they somehow powered the rear wheels electrically, so that there could be a 2wd mode. I'm not an automotive engineer, just seems like it could be an option. Would only be AWD at lower speeds I guess though. I heard Subaru and Toyota were trading a bunch of engineers, so hopefully they'll come out with something in the next few years.

Posted by: Derek | May 04, 2007 at 04:23 PM


I agree with the Hybrid Subaru Baja model suggestion mentioned previously.

The versatility of the Baja with the fuel efficiency and environmental benefits of a hybrid would be the ultimate.

Come on Subaru!

Posted by: Lisa Lombardo | May 06, 2007 at 01:42 PM

I've got an '04 Outback and will buy a hybrid version as soon as it's available - hurry up subaru

Posted by: Tim | May 13, 2007 at 04:33 PM

Let's face it... The best solution for better fuel economics is for us to nuke the crap out of Iran, Saudi Arabia, Iraq, and Kuwait and take the oil for ourselves. Then no one would need a hybrid vehicle, because gas would be < $1.00 per gallon.

Posted by: Ron | May 14, 2007 at 01:09 PM

Ron, how can you be so absolutly correct. Although gas would still cost about 85 cents a gallon for premium. Oh well... :0)

Posted by: eric | May 16, 2007 at 07:15 PM

I need a wagon or suv for my pets and would be in a Camry hybrid wagon if they made it. Subaru has lost it's edge. Marginal fuel economy with premium fuel requirements on many models is no way to "tread lightly" on the enviroment. Looks like the Highlander or Escape are my only choices for now. I will give Subaru till the 2009 model year and then will replace my wagon; unless Toyota beats them to the punch.

Posted by: David | May 19, 2007 at 06:18 PM

Driving a 2001 Subaru wagon that is getting to look pretty seriously beat up on Brooklyn streets, but I will wait for a Subaru hybrid if I don't have to wait too long.
My 8-yr old is one of Al Gore's little soldiers and won't let me buy anything but a hybrid!

Posted by: Ann | May 21, 2007 at 11:52 AM

Remember all that 2008 model for subaru are coming in august 2007. As a former subaru tech for 18 years that tries to stay informed on rumors it would not surprise me to see the turbo diesel hybrid in the next two years.

Posted by: Orlando | May 22, 2007 at 09:37 PM

I've never owned a new car b/c they are pretty bad investments $$ wise. However, I have had my heart set on a wagon forever, especially one with AWD. Now if I could find one that was a hybrid that would be FANTASTIC! Please suburu..... please.... My old taurus has 199,219K on it and it's not going to last much longer!!! Or you can just pick me to road test one for about 5 years :) That would be super!

Posted by: Nina | May 28, 2007 at 09:26 AM

I have been a Subaru owner for 20 years, and have been waiting patiently for a hybrid version. I have looked at all the other available hybrids and they just don't meet my needs. I need a Subaru Outback wagon with a Hybrid. I don't want a SUV, and I don't want a sedan. I have read that a turbo diesel hybrid is being tested on the tracks, and that they were hoping to launch it in the new Impreza this year, but it wasn't ready. Lets all cross our fingers. Cmon Subaru!

Posted by: mtnplay | June 05, 2007 at 07:57 PM

I'm driving an (expletive omitted) Ford Windstar and we would dearly love to trade it in in about a year for a hybrid Subaru Outback or Forester. If none are available we'll have to go to Toyota. (I was also hoping for a hybrid Honda CRV, but it looks like they've nixed plans for that - too bad.) How many customers has Subaru lost in the past three years because they weren't on top of the hybrid "revolution"? They can't even give us a date to start hoping for one. It's really a shame.

Posted by: cghipp | June 08, 2007 at 08:59 PM

Everyone I know in Colorado drives either a Subaru or a Prius. If Subaru came out with a hybrid that gets in the high 30 mpg range I guarantee that they would stop buying Prius'.

Posted by: Denverman | June 14, 2007 at 05:43 PM

I am a 1995 Subaru Impreza owner with 217,000 miles on my car and it is rapidly becoming a rust bucket. I have been waiting - waiting - waiting for Subaru to come out with a hybrid. I read earlier articles that said the 2008 model year was the year, but I don't see any progress. Subaru- I can't wait any longer. You are going to lose a devoted customer.

Posted by: Jeff Robins | June 22, 2007 at 07:15 PM

Hello:
I wanted to trade in my 2002 Suburu Outback LL Bean for a hybrid. I ended up buying a 2006 Honda Accord Hybrid. I traded the Suburu for a Outback 2008. I could not believe they could improve the 2.5 LL Bean model BUT THEY DID!!!!! I love it and still wish I could get a Suburu Hybrid. I like all the others want them to present one on the market soon. I never buy the first year so I anticipate getting another vehicle in 2009 or 2010 God willing.

Posted by: Patricia Weatherman | July 09, 2007 at 03:05 PM

I have a 2000 Subaru Outback that has been very good to me, and I want to pass it on to my teenage son and buy a new car for myself. I want a Subaru, I want a hybrid, and I need a wagon. My other son is disabled and I have to have a car that is big enough for his wheelchair. A sedan won't cut it. I have to make a car buying decision within the next two weeks and have been completely frustrated by what is available. I had hoped that Subaru would have introduced its hybrid by now, but no such luck. Subaru touts itself as a green company yet can't seem to come up with a hybrid vehicle.

Posted by: Mary Hoffman | July 23, 2007 at 06:48 AM

I've never owned a Subaru, but the Outback has always appealed to me, and as Subaru has a great reputation among (and good relationship with) Earth scientists in the U.S., I have been keeping an eyeball out for when Subaru will announce the Outback hybrid dream car. I know the Baja is being discontinued, but I've also considered that (if it could be jacked up a couple of inches, too) in a hybrid. Count me among the deeply disappointed that these are delayed, and I've seen no mention of an Outback hybrid at all!

Posted by: Jerry D. Harris | August 16, 2007 at 06:39 PM

I can't believe that Subaru is so tight-lipped about the hybrid option. Surely this environmentally conscious car company is working on somthing, As earlier posts suggest, potential buyers are being forced to look elsewhere.
Show mw some specs on an Outback hybrid and I will send in a deposit TODAY!

Posted by: Jim | August 22, 2007 at 12:55 AM

i need a new car that can carry me to the places i board and of coarse i thought of Outback, I want it bad, but i would rather slide off a mountian than spend money on a gasoline dependent car in a 2008 model!
come on Subaru, help us out so we can all sleep at night.

Posted by: kevin | September 09, 2007 at 09:45 PM

Drive a 2007 Legacy Sedan. Love the car overall, does well at highway speeds with 30+ mpg. However at city speeds it goes way down to about 20. Hybrid technology would really up that city mpg and help some with the hwy. Please Subaru, make a Subaru hybrid a reality. I love my Legacy, but may trade it in on a Toyota in a year or two if there's not a Subie Hybrid out by then.

Posted by: Brian | September 10, 2007 at 08:20 PM

Drive my '99 Outback a lot on cold Ontario back roads and hope that Subaru deals with the impact -40 degree conditions has on their "eventual" hybrid batteries. Having to pay for even more battery heaters may nix any driving efficiency benefits. And you can forget about a "pure" electric car in the Great White North!

Posted by: Kerry | September 11, 2007 at 10:18 AM

So do we wait another year on Subaru??

Posted by: hhuey | September 13, 2007 at 12:26 PM

I plan on replacing my 2003 Jeep Liberty within two or so years. It would be great if a hybrid Outback hits the market sometime between now and then (2009 model?). I'm sure the Subaru dealerships are counting the days as well. Perhaps a portion of the profit from the sale of each of Subaru's "green-line" vehicles could be given to a global fund for environmental conservation (think "Product red").

Posted by: Ben Shaffer | September 19, 2007 at 07:03 AM

I have been waiting for Subaru to come out with a hybrid.
I have been waiting to trade in my older car for an all wheel drive or 4 wheel drive medium sized car. I dont want an over sized SUV and thought a subaru would be a perfect fit. Why cant someone create a medium sized
hybrid 4 wheel drive?

Posted by: jano | October 16, 2007 at 12:26 PM

I'm also waiting for a hybrid AWD Subaru, but I may have to get a Toyota Highlander when they come out. Although Subaru said 2008, it's October 2007, and where is it? I really can't afford one yet, but the earth can't afford all this exhaust either. And Tim, even if we steal all the oil, it will still pollute too much and then it will run out.

Posted by: Theresa | October 21, 2007 at 04:03 PM

I'm currently driving a 2005' Outback 2.5i gaz & LPG, 'love that car which I consider as some of the finest piece of automotive engineering.
I believe that Subaru's commitment to develop a diesel engine was a mistake and that it would have been much wiser to get into hybrid. I hope the time and money wasted in a 20th century technology (diesel) will not put Subaru away from EV and HEV for a long time...
Instead of trying to eventually catch a few tdi quattro audi's customers in Europe, it would be smart to listen to your actual customers all over the world, who are desperately waiting for HEV subaru's.
You might just loose many of us, which would be sad after having been so much ahead of all the others with the symmetrical AWD and the Outback.

Posted by: alain | November 04, 2007 at 03:33 AM

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