Ford To Begin Pre-Selling the Mariner Hybrid on 11 July
15 June 2005
Ford will start taking orders for the Mercury Mariner hybrid in July to gauge demand before production begins. Ford, which has been selling the hybrid Escape since October 2004, will begin pre-selling the Mariner hybrid on July 11, when prices will be set, according to the company. (Detroit Free Press)
Based on the hybrid powertrain from its cousin the Escape Hybrid, the Mariner Hybrid (details) delivers an estimated 33 mpg (city), 29 mpg (highway) and is targeted to meet California’s Advanced Technology Partial Zero Emissions Vehicle standard.
Ford had planned to sell 20,000 Escape hybrids during its first 12 months on the market; after 8 months, Ford has sold 9,501 units.
The company has yet to announce a sales target for the Mariner hybrid, which will begin volume production in October. Ford will use the pre-orders to calibrate the production level.
Ford also plans hybrid versions of its new Fusion and Milan sedans in 2008.
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