Hybrid Sales Increase in June from May; Highlander Off to Strong Start
1 July 2005
Assisted by the first sales of the Toyota Highlander Hybrid, June posted the second-highest levels of hybrid sales yet, with 19,223 units sold. This is behind only April 2005, with its 20,974 units.
For the first six months of 2005, hybrid sales rose to 92,558, some 2.5 times the 36,276 sold during the first six months of 2004.
The Highlander Hybrid sprang to second place among all hybrids sold, with 2,869 units posted during its first month. Toyota’s Prius continued its market-leading sales trajectory, with 9,622 cars sold. The Lexus RX400h hybrid came in with 2,605 units sold.
Combined, Toyota’s hybrids accounted for 79% of the hybrids sold in June, with the Prius alone accounting for 50% of that.
The other sellers of hybrids did not fare as spectacularly.
Honda sold 1,852 Civic Hybrids—down slightly form the prior month, and on a day-sales rate basis, lower than in June 2004. (The auto industry generally uses the day-sales rate to normalize comparisons between months in different years that end up having a different number on selling days. The DSR is simply the result of dividing the number of units sold by the number of selling days in the month.)
Sales of the Honda Accord hybrid also slowed somewhat from the past few months, posting 1,080 units. The super-fuel-frugal Insight posted 69 sales.
Ford sold 1,126 units of the Escape hybrid in June—a performance in its mid-range since launch last fall.
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