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Ford Sets Industry Sales Record in July (Hint: Not the Escape Hybrid)

2 August 2005

Fueled by its employee-discounts-for-everyone program, Ford broke its 13-month losing streak with a 29% increase in July sales compared to the same month last year. The company sold 366,548 vehicles last month compared with 285,204 vehicles the prior year.

Sales of the F-Series pickup truck line accounted for 35% of those sales. The 126,905 F-Series trucks consumers bought in July represent the highest monthly sales for any vehicle in modern day US automotive history, according to Ford—and perhaps the highest monthly sales for any vehicle since Ford’s Model T in the 1920s.

By way of comparison, Ford sold 1,138 Escape hybrids during the month, or 0.3% of total sales. (That’s a difference of two orders of magnitude, just to be painfully clear.) Toyota’s hybrids, on the other hand, represented a combined 7% (14,517 units) of its July total of 216,417 cars and trucks.

SUVs represented 103,376 of Ford’s July figure, or 28%.

Overall, within Ford’s total, car sales increased 16% (up 31% at retail showrooms) while truck and SUV sales were up 34% (up 41% at retail).

August 2, 2005 in Sales | Permalink | Comments (8) | TrackBack (0)

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Comments

Who are all these people who get free gas? Cheap gas? It just boggles my mind that folks willingly throw out $25 - $50 or more at the gas pump.

Politicians can't touch gas taxes without serious revolt. CAFE standards would work, but the GOP won't let them be increased. Feebates would likely also work, but without a visionary Congress (which is not the one we have now), it simply isn't going to happen.

In the mean time, maybe $3/gallon gas will help.


I suppose you could view this as kind of a special case - they were dumping inventory with the "Employee Discount" thing. Next month with no sales incentives, we are back to 'normal', whatever that is.

The anecdotal evidence is that more and more people are aware that we probably need to make some changes. Some will take it upon ourselves to make changes now -
others either believe that we have no other good options, or they are waiting for the gubmint to tell them what to do.

Still, SUV plus pickup sales were nearly 2/3 of the vehicles they sell. Kind of depressing, really.

Ford probably has cannibalized its own future sales, and now - as with GM - it is very likely that people won't be willing to pay as much as they used to for Ford products.

So here's to hoping that all these extra trucks and SUVs will be evened off by a fall in truck and SUVs sales in the next few months.

No its just that in america ford and gm are known as TRUCK companies first and formost. If you want a small car you think toyota or honda or whatnot YOU dont think ford. Ford tried to fight that image several timea and failed utterly. So instead ford sells small cars everywhere BUT america and same for gm.

Hell it got soo bad that the same exact car made in the same plant but one sold by ford and the other by toyota reviewers rated the ford far worse then the toyota... same exact car same factory and everything. Waste of time and money fighting that level of bs.

American companies are going to be the ones left behind when it comes to hybrids and future power sources. All the innovation is coming from Toyota and Honda.

You could also interpret this as a smart move; Ford has dumped its inventory of trucks while they still can, as rising fuel prices are likely to kill demand for this segment in the near future.

The auto companies have learned that it is far better to face a slump with small inventories than big ones.  The fools are the people who bought them, not those who sold them.

Wonder how many of those F-series trucks came with diesel engines? Interesting data if we could see an increase in diesel engines over previous months/yrs. Are people, who truly need the trucks, switching to the greater economy of diesel, plus the possibility of using/making biodiesel?

This pattern suggests that many light truck buyers are cost sensitive, and were putting off buying another low mpg vehicle, but that the deep discount subsidized the cost of fuel. It suggests that the discounts needed to sell trucks sales are getting greater and greater, which makes sense.

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