Fueled by its employee-discounts-for-everyone program, Ford broke its 13-month losing streak with a 29% increase in July sales compared to the same month last year. The company sold 366,548 vehicles last month compared with 285,204 vehicles the prior year.
Sales of the F-Series pickup truck line accounted for 35% of those sales. The 126,905 F-Series trucks consumers bought in July represent the highest monthly sales for any vehicle in modern day US automotive history, according to Ford—and perhaps the highest monthly sales for any vehicle since Ford’s Model T in the 1920s.
By way of comparison, Ford sold 1,138 Escape hybrids during the month, or 0.3% of total sales. (That’s a difference of two orders of magnitude, just to be painfully clear.) Toyota’s hybrids, on the other hand, represented a combined 7% (14,517 units) of its July total of 216,417 cars and trucks.
SUVs represented 103,376 of Ford’s July figure, or 28%.
Overall, within Ford’s total, car sales increased 16% (up 31% at retail showrooms) while truck and SUV sales were up 34% (up 41% at retail).