Nissan Planning Diesels for US Market
25 November 2005
Bloomberg. Nissan is working on plans to introduce diesel-powered pickups and SUVs into the US market, according to CEO Carlos Ghosn.
In remarks made at a press conference in Japan, Ghosn said the company would use diesels as part of the “fight to limit CO2”. Ghosn is also looking to the introduction of the more fuel-efficient diesel platforms to help mitigate the impact of high fuel prices on larger vehicle sales.
Ghosn also reiterated his caution about hybrids, even while reaffirming that Nissan will launch the hybrid Altima next year and continue to put resources into the development of the technology.
Hybrid is a serious technology and it may be a very competitive technology. But until a consumer decides what he wants, we are cautious.
There is such a buzz about hybrids that no CEO of a car manufacturer dare say his real opinion...I don’t think it is a solution to every problem the industry has.
Until it is definitively established which technology is the final answer to the environmental question, we need to systematically pursue all solutions: diesel, ethanol, hydrogen, electric and hybrid.—Carlos Ghosn
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