US Sales of Hybrids Dip in November
6 December 2005
Sales of hybrids in the US declined in November to 15,942 units—the third lowest monthly results of the year—but were up 85% from the year before, reflecting the availability of more models and increased demand.
Total light-duty vehicle sales in November dropped 6.7% from the year before, from 1,198,673 units to 1,164,975. Hybrids thus represented 1.4% of the total light-duty vehicle market in November.
Sales of the Prius dropped below 8,000 for the first time in eight months, with the car selling 7,889 units. The Highlander Hybrid was a steady performer with 2,353 units sold, followed by the Rx 400h with 1,722. Toyota thus captured 75% of the hybrid market.
The availability of the new Honda Civic hybrid pushed sales of that model up to 2,083. Sales of the Accord hybrid dropped below 1,000 to 887. The Insight continued its low, but steady, sales pattern, turning in 60 units.
At 998 units, sales of the Ford Escape hybrid were the lowest since January, but were up 11% from the year before.
|Hybrids as % of Total Vehicles Sold|
|Automaker||SEP 05||OCT 05||NOV 05|
The percentage of hybrids sold relative to all light-duty vehicles for each of the three hybrid automakers—Toyota, Honda and Ford—has declined since the September levels.
|Hybrids as % of Total Model Sales|
|Automaker and Model||SEP 05||OCT 05||NOV 05|
|Toyota Highlander Hybrid||28.0||25.7||24.3|
|Lexus Rx 400h||25.7||23.8||21.0|
|Honda Civic Hybrid||6.4||3.6||8.8|
|Honda Accord Hybrid||6.9||4.7||3.6|
|Ford Escape Hybrid||15.0||12.3||9.5|
The on-going success of the Prius puts the car in a class by itself. For those brands that offer a mix of conventional and hybrid powertrains, the percentage of sales represented by the hybrid version also dropped in November, with one major exception: the Honda Civic Hybrid, which increased its share against its non-hybrid cousins.
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