SatCon Wins Army Contract for Integrated Starter/Generator for Hybrids
Diesel Auto Sales Trending to Exceed Gasoline in Europe in 2006

Honda Begins Selling Civic Hybrids in Mexico

Mercosur. Honda launched consumer sales of its Civic Hybrid in the Mexican market; Mexico is the first Latin American country in which hybrids are offered to consumers. Last week the company entered into an agreement with the Mexican government for the testing of 500 Civic hybrids. (Earlier post.)

Honda Mexico’s head of product planning, Ricardo Chan, is confident the company will meet its modest sales goal of 450 vehicles this year. The hybrids are priced at US$26,415.

“It’s a conservative figure from a certain point of view, but we’re taking into account that this is a completely new, virgin, market”, said Chan who added that Honda’s choice of Mexico as the first market for these vehicles in Latin America was because of the severe air pollution in Mexico City and other big urban areas of the country.

Auto sales in Mexico in 2005 grew 3.3% to an annual record of 1.13 million vehicles, according to figures from the Mexican Automotive Industry Association. Honda was sixth in the Mexican market last year in terms of sales, trailing Volkswagen, Nissan and US automakers Ford, General Motors and Chrysler.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)