|The Ford-TerraPass Greener Miles sticker.|
Under the joint marketing program, to be called Greener Miles, Ford dealers will be given brochures on TerraPass and directed to the website from several Ford product sites. Ford said it has no plans to run a broad-based advertising campaign for the initiative.
TerraPass allows car owners to purchase a TerraPass from the company. The company then pools the money and invests in renewable energy projects—especially projects that might not have made it through an initial capital-intensive startup phase. In return, buyers receive a sticker for the windshield verifying the offset.
The company offers four levels of Terrapass based on the amount of CO2 emitted by the vehicle.
|Level||Carbon offset (pounds)||Annual cost|
|Out of Towner||12,000||$49.95|
The company has selected two renewable energy projects to be the first beneficiaries of the offsets sold under the Greener Miles program:
Ainsworth Wind Facility in Ainsworth, Nebraska, a 59.4MW project that will generate enough electricity to meet the average needs of approximately 19,000 homes.
Haubenschild dairy farm, near Princeton, Minnesota, a family-run farm that generates power from a methane digester to power farm operation and approximately 70 other households. (Presentation)
Ford derives no revenue from the sale of TerraPasses through the Greener Miles program. Ford is funding the program as part of their broader initiative on climate change.
The deal is exclusive for a short period, then TerraPass is free to make similar arrangements with other automakers.