Sales of Full-Size SUVs Continue to Erode in April; Cars Increasing as Percentage of Sales
2 May 2006
|April sales of full-size SUVs.|
Sales of full-size SUVs continued their downward trajectory, dropping below a combined 100,000 units in April to 91,615, a decrease of 24.7% year on year. Combined sales in the segment for the first four months of the year were down 18.8% year on year to 393,262 units.
Overall, sales of full-size SUVs represented 6.4% of the total sales of light-duty vehicles in April 2006, down from 8.1% of total sales in April 2005.
Although total sales of light-duty vehicles declined in April 2006 from the year prior by 5.6%, cars suffered less than light-duty trucks and SUVs—in other words, the ratio between cars and light-duty trucks is shifting—in general—in the favor of cars.
In April 2006, cars represented 49% of all light-duty vehicle sold, up from 47.4% in 2005. (Absolute numbers, not adjusted for the day-sales rate (DSR)—the average volume sold per sales day in the month, which can vary from year to year.)
|Changes in car and truck sales, April 2005 to April 2006. Click to enlarge.|
However, there is a sharp difference between what is happening at GM and what is happening at Ford and Chrysler. While GM’s car sales dropped 21.1% from April 2005 to April 2006, Ford’s car sales increased 8.3% and Chrysler’s increased a whopping 32%.
While GM’s truck sales were down 2.3% from April to April (large drops in some brands offset by ongoing strength in the new full-size SUV Tahoe, Yukon and Escalade), Ford’s truck sales dropped 14.6% and Chrysler’s dropped 18.9%.
|Percentage-point changes in cars as a percentage of total LDV sales.|
From having the highest ratio of cars as a percentage of total LDV sales among the Detroit-3 in April 2005 (44.8%), GM has now dropped 5.2 percentage points to 39.6%. By contrast, Ford gained 5.6 percentage points to hit 40.4%, and Chrysler climbed 9.3 percentage points to hit 30.7%.
In the context of the overall decline in full-size SUV sales, GM is increasing its share of this segment. In April, GM sold 61.3% of all the full-size SUVs, up from a 52.4% share in April 2005.
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