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Toyota Aims for 10M Units in 2010, Displacing GM as #1 Globally

The Nihon Keizai Shimbun reports that Toyota Motor plans to sell about 10.3 million vehicles in 2010 on a parent-only basis, up some 3 million units from 2005, with sales expected to roughly double in Asia and jump 35% in North America. The company projects only 7% growth in Japan.

If realized, Toyota will not only displace GM from its top spot in terms of sales volume, but it will become the first automaker to sell 10 million vehicles a year.

Toyota’s regional targets reportedly include:

  • 2.1 million units in Asia, with 1 million of those being in China, where it began manufacturing the Camry sedan at an annual pace of 100,000 units. Toyota will begin assembling the Vitz subcompact at the same site in 2008.

  • 3.3 million units in North America, representing 35% growth. Toyota expects a lift in sales from its introduction of more hybrids, plus more fuel-efficient models. The redesigned 2007 Camry, which went on sale in the US in late April, recorded best-ever April sales for the brand of 40,203 units. The new Yaris subcompact posted robust sales of 6,393 units in its first month on sale, and the Corolla enjoyed all-time best-ever sales of 36,155 units in April.

  • 1.55 million units in Europe, with production of the Camry set to start at a new Russian plant at the end of 2007.

  • Higher sales in Australia and the Middle East.

Toyota may surpass GM as early as 2007 in terms of consolidated (all subsidiaries) sales. On a parent-only basis, it may overtake GM even before 2010 if business grows as planned.


Shaun Williams

Imagine that;
Let's say 3 million HEVs/yr by 2010 and 300,000 PHEVs, go Toyota!

Anybody else game to post their predictions? :)


Here's a couple of my predictions

GM have been overly complacent over the years and have learnt there lesson and are starting to build better cars for the North American market that people actually want to buy like what they have done to the Cadillac range and the new Pontiac Solstice/Saturn Sky twins instead of relying so much on SUVs. Of course they will need to market more hybrid vehicles to compete in this growing segment. Then they will rebound back to profitability and slowly start earning the trust of consumers.

As for Toyota. Don't ever think that they will never end up in a bad situation like GM and will always be a highly profitable company like they are now. I'm not saying it will happen but it could. It happens to all sorts of companies. It's happened to other Japanese car manufacturers before like Nissan, Mazda, Mitsubishi.


Yeah, but their CEOs commit suicide instead of retiring with half a billion dollars.


GM has not learned its lesson and, in fact, is heavily relying this year on monster SUVs. They, still, apparently think that is the future and the savior of their company. Anyone who really thinks that is a good strategy, this is a good time to invest in their stock.


The way I see it is that SUVs are one of the few areas GM has credibility in and because it is a highly profitable but declining sector of the market they can use them to make money as well as selling off stock in Subaru, Suzuki, there financing arm etc to inject some cash into the business so they can develop better cars.

I'm not denying that there's corporate greed and irresponsability involved in GMs decisions as well. I just think that bringing forward the GMT 900s was a matter of survival for the company.

As far as I'm concerned I don't care that much about what happens in North America. As long as it doesn't affect Holden here down under. Because they still make and import good cars that people want to buy. The only reason Toyota is number one here is because Holden can't source light/small/medium cars and SUVs to compete effectivly with them and designing and making them here does not stack up economically. So thats the rest of the GM empires problem. Holden make the number one selling car in Australia and Toyota dominate the SUV market with there gas guzzling Landcuiser/Landcruiser Prado. Other Japanese manufacturers have a big stake in the SUV market here too.

gerald earl

I hope GM turns it around primarily because tens of thousands of middle class American families and retirees depend on GM for their liveliehood.



The median age of GM's workers is 56. I hope the older workers can survive there until they can draw Social Security (if it is still around). The other half should be looking for alternatives anyway. I hate to see them lose their jobs, but lots of industries have lost jobs over the past few decades, and unemployment remains near all time lows.


Does anyone know...

What is the average MPG for all cars sold wordwide last year? Also, how many were sold?

What is the average MPG of all cars sold by Toyota worldwide - sounds like sales were about 7.3 million last year based on above story.

What is the average MPG of all cars sold by GM worldwide and how many were sold?


How many of these will be hybrids and how many will be gas-guzzlers? People forget that toyota make SUVs too.

Joseph Willemssen

How many of these will be hybrids and how many will be gas-guzzlers? People forget that toyota make SUVs too.

In April, combined U.S. sales of the LX470, Tundra, Sequoia, and Land Cruiser accounted for 6% of the total number of vehicles sold by Toyota and Lexus.

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