Why don't they encourge them to cycle ?
This is a college, not an old people's home.

I would imagine that the idea is to encourage them to COME TO the campus with alternate means (walk, cycle,bus, etc) instead of driving their own car there. With this flexcar available, part of the excuse of wanting _your car_ handy, "just in case", is taken away. Therefore you don't have to have your own car nearby, when a flexcar will do.

There are two responses to Mahonj's remarks. The first is Wed's statement: This program is pitched at those who who are ready to make their daily commute by alternate means, but for the fact that an urgent errand might come up which would require them to travel beyond the range of a bicycle/mass transit system. They want cars "just in case," and without a better alternative they now simply drive a private one to campus every day. Flexcar provides that better alternative, that "insurance policy" against an urgent need to travel. Those who live too far away will still need to drive.

The second point is that the program also seems to be pitched more to the faculty and staff than it is to the students. Students get a $50 credit for signing up, which at typical rates ($8.50/hr) buys just under six hours of Flexcar use. Faculty and staff get twelve free hours *each month* for giving up their parking space.

Aiming this program at faculty and staff is sensible, because they are more likely than students to:
1. Be older and less physically able to walk or cycle, especially on errands that are "close in" to the campus (within a mile or so).
2. Have greater responsibilities, such as families, older children, older parents, homeownership concerns, outside business interests, etc. That is, urgent things will come up more frequently for them than for students.
3. Live further away from campus, and therefore have their responsibilities be further away from campus. That is, when something urgent comes up, it will more likely be in a distant place.
4. Value their time more, making the extra speed of driving more important to them.

It should also be noted that Flexcar tends to use a lot of smaller and fuel efficient cars in its fleet, including many Civics and Civic Hybrids. Cutting total number of miles driven (by getting people to make their daily commute without a car) is a good result, and getting the remaining number of unavoidable driving miles done through more efficient cars (than the average employee is likely to own privately) is another good result.

To the extent that professors are tenured for life and tend to stick around as emeritii long after their "sell-by" dates, a college campus *is* something of an old-age home. Four Flexcars on a campus of thousands is not a large number, and probably aimed at that segment of the population as much as any other.

The City of Berkeley, California has embarked on an interesting partnership with the local carsharing group (City Carshare). The city uses the carshare vehicles for official business during weekday business hours, and allows the Carshare users to drive them in the evening and weekends. The program has allowed the city to get rid of many fleet vehicles, thus saving thousands of dollars per year. There are probably some press releases about this somewhere.

Creative.

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