Ford Backing Off 2010 Hybrids Target
29 June 2006
The Detroit Free Press reports that an internal e-mail sent from Ford Motor Co. chairman and CEO Bill Ford to employees backs off of his pledge last year that the company would build 250,000 hybrids a year by 2010.
In the email, Ford says that he didn’t forsee the evolution of other fuel technologies and that he didn’t want to “wed ourselves to a single technology.” A Ford spokesman confirmed the memo.
In an interview with the Free Press earlier this month, Ford expressed his desire to develop Earth-friendly technologies.
“We are pushing very hard on ethanol and on hybrids and on hydrogen, and we’re committed to that future,” he said. “Because ... it is clear to me that we are in a world of diminishing natural resources, so if we’re going to be successful in that world, we better put all our R&D muscle and future product development behind that, and we are.”
Ford, along with GM and Chrysler, just sent a letter to all Members of Congress pledging a doubling of flex-fuel vehicle production by 2010. (Earlier post.)
Today marked the launch of the “Midwest Ethanol Corridor”: a Ford/VeraSun Energy partnership to boost the availability of E85 pumps along I-55 in Illinois and I-70 in Missouri. The conversions of pumps to E85 will expand the fuels availability by approximately one third in the two states.
Ford currently offers four flexible fuel vehicles, the 2006 F-150, Ford Crown Victoria, Mercury Grand Marquis and Lincoln Town Car and will produce up to 250,000 FFVs this year. In addition, Ford has also committed to double the number of biofuel-capable vehicles that it produces in the US by 2010.
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