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Ford Backing Off 2010 Hybrids Target
29 June 2006
The Detroit Free Press reports that an internal e-mail sent from Ford Motor Co. chairman and CEO Bill Ford to employees backs off of his pledge last year that the company would build 250,000 hybrids a year by 2010.
In the email, Ford says that he didn’t forsee the evolution of other fuel technologies and that he didn’t want to “wed ourselves to a single technology.” A Ford spokesman confirmed the memo.
In an interview with the Free Press earlier this month, Ford expressed his desire to develop Earth-friendly technologies.
“We are pushing very hard on ethanol and on hybrids and on hydrogen, and we’re committed to that future,” he said. “Because ... it is clear to me that we are in a world of diminishing natural resources, so if we’re going to be successful in that world, we better put all our R&D muscle and future product development behind that, and we are.”
Ford, along with GM and Chrysler, just sent a letter to all Members of Congress pledging a doubling of flex-fuel vehicle production by 2010. (Earlier post.)
Today marked the launch of the “Midwest Ethanol Corridor”: a Ford/VeraSun Energy partnership to boost the availability of E85 pumps along I-55 in Illinois and I-70 in Missouri. The conversions of pumps to E85 will expand the fuels availability by approximately one third in the two states.
Ford currently offers four flexible fuel vehicles, the 2006 F-150, Ford Crown Victoria, Mercury Grand Marquis and Lincoln Town Car and will produce up to 250,000 FFVs this year. In addition, Ford has also committed to double the number of biofuel-capable vehicles that it produces in the US by 2010.
June 29, 2006 in Ethanol, Hybrids, Vehicle Manufacturers | Permalink | Comments (33) | TrackBack (0)
Comments
Posted by: Patrick | June 30, 2006 at 08:45 AM
I think Ford Motors is basically throwing in the towel at this point.
GM at least seems to be trying some bold moves, like thinking of a PHEV.. and doing some aggressive styling for some vehicles.
The marketplace will be better when Ford goes away.. at least the North American unit. Ford's revenue for the last fiscal year was 177 billion. If they go away, the other auto makers will have that amount to play with. Which will mean more economy of scale, more research, and more profitability for them.
Posted by: aa2 | June 30, 2006 at 09:30 PM
aa2,
You can't be real, or you don't live in the USA. Wishing a major US auto maker to go away will create a major shakeup in the US economy and manufacturing jobs outlook, and the ripple effect will affect every middle to lower income class in the USA. The US government was right when it stepped in to save Chrysler from the brink of bankruptcy in the 80's. The US gov. now having so much debt and budget deficit can't hardly afford to do for Ford what it did for Chrysler.
I sincerely wish Ford Motor Company the best of success in its automotive future.
Posted by: Roger Pham | June 30, 2006 at 11:42 PM
Roger..
I think the wealth of a nation is the cumulutive production of the workers in the nation. If with the same amount of hours workers can produce a better product in a Honda plant, then in a Ford plant(hence a more valuable product).. Then the wealth of the nation is going to be higher.
Chrysler we see ultimatley was taken over by foreigners anyway. With the high end work of engineering moved or moving to Germany. I think no amount of money will save Ford, and possibly GM.. As long as the modern US management ideology exists. Of short term profits, non-technical professions like bean counters and marketing guys in charge of key decisions.
Posted by: aa2 | July 01, 2006 at 11:04 AM
Henry Ford is often credited as being a fine fellow for his statement, (roughly), "I want to pay my workers enough so that they can buy a Ford". His motive was more likely to afford his employees and ultimately most US citizens no choice but to drive a car, of any make, in effect creating a transportation monopoly.
The Plug-in Hybrid goes furthest toward a sensible urban/suburban goal of reducing traffic infestation via the only real means, driving less. A car driven less last longer, reduces accident rates, directs development whereby walking, bicycling and mass transit become viable means of travel. Thus, the Plug-in Hybrid spells upheaval, if not doom for giant, multi-national car manufacturers, financial institutions, oil industries, construction companies and countless car-related interests worldwide, tourism, media, you name it. The 'inevitability' of the global economy is in question when travel and transport are reduced in scale to serve local, regional and state economies. Can't have that, or can we? Should we scale back? There should be no doubt about it. Bill Ford got the word from upper management and given no choice but to pull the plug on Plug-in Hybrids.
Posted by: Wells | July 01, 2006 at 12:23 PM
Wells:
???? If I had a PHEV I'd be doing more short trips with it , not less. Thats the bounce back effect of having a device that runs on cheaper energy.
Posted by: Neil | July 02, 2006 at 06:49 PM
Same old excuses from Detroit. They seem to think it's still 1960 -- the only game in town, and in an economy awash in cheap gas.
Meanwhile, Toyota can't build enough Priuses, and should have a PHEV version getting close to 100 MPG by 2008. Not 2010, *2008*.
Way to go, Ford. I thought you "had a better idea." What is it?
Posted by: Tim | July 07, 2006 at 12:57 PM
Approximately how much do manufacturers make on each hybrid sale?
Posted by: G | April 03, 2007 at 06:29 PM
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Try some of the nearby more rural towns for your car purchase. Even with gas prices as they are I'm sure they still sell a decent number of trucks in the more rural areas of Texas and have less demand for efficient cars.