Toyota Motor is raising the US price of the Prius by 2.1% ($450) for the 2007 model, bringing the starting price to $22,175. Full tax credit will be available for purchases completed through September 2006. The approved tax credit amount for Prius Hybrid is $3,150.
Toyota is also adding a new Prius model: the Touring Edition. With a base price of $23,700, the Touring Edition offers enhancements such as 16-inch alloy wheels, a larger rear spoiler, High Intensity Discharge (HID) headlamps and foglamps, and a tuned suspension to enhance handling.
Prius prices can rise to more than $31,000 with options such as leather seats, a voice-activated navigation system and a rear-backup camera.
Although Toyota also increased the price of the 2007 Camry $250 (1.2%), Camry Hybrid pricing remains unchanged at a base MSRP of $25,900.