BMW Nixes BLUETEC Alliance
23 November 2006
|Diesel vehicles such as the new 335d apparently won’t be coming to the US anytime soon.|
Reuters. BMW will not ally with DaimlerChrysler and Volkswagen/Audi around the BLUETEC platform for diesels in the US.
In October, Automobilewoche had reported that Volkswagen and its premium Audi unit, BMW and DaimlerChrysler’s Mercedes-Benz would all use the BLUETEC system developed by Mercedes-Benz and Bosch to meet US Tier 2 Bin 5 requirements for diesel light-duty vehicles starting in 2008. (Earlier post.)
BMW has no plans to enter the US diesel market anytime soon, according to the Reuters report, and will not use the BLUETEC name or architecture.
The world’s biggest premium carmaker, a fierce rival of DaimlerChrysler’s luxury Mercedes brand, first wants to develop a urea-based technology to reduce nitrogen oxides before considering a sustained entry into the US diesel market.
“We are in the process of thinking of a name that is different from BLUETEC,” a spokesman for BMW said on Wednesday.
Volkswagen, Audi and Mercedes are planning to market diesels in the US under the BLUETEC name as an alternative technology to counter the success of Toyota’s hybrids.
“Three brands have more power,” a Volkswagen spokesman said on Wednesday, adding Mercedes’ sister brand Chrysler would also join the alliance at a later date. A formal announcement was due on Nov. 28 ahead of the Los Angeles car show.
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