Toyota Australia Pitching to Build Camry Hybrid Locally

7 February 2007

Toyota Australia has revealed it is in discussion with the corporate office in Japan to build locally a hybrid version of the Camry for the next-generation update, due in 2011.

“We’d like to [build] a Camry hybrid,” Toyota Australia director of sales and marketing Dave Buttner told drive.com.au. “We see real potential for such a vehicle, particularly with government and fleet buyers.”

Toyota currently sells just the Prius hybrid in Australia—1,974 of them in 2006. In total nearly 5,000 second-generation Priuses have been registered in Australia, with state and federal governments being the largest ongoing buyers.