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UK Launches Act on CO2 Campaign for Motorists

12 March 2007

Pumpedup

UK Motorists are being urged to take action to cut down on CO2 emissions from cars in a campaign from the UK’s Department of Transport.

The campaign starts by encouraging motorists to “Drive Smarter” to improve fuel consumption and reduce carbon emissions. The campaign’s website gives motorists top tips on how to Drive Smarter and offers the chance to put the tips into action in a new online game.

If all drivers in the UK followed the Smarter Driving tips, CO2 emissions from cars could be reduced by 8%—more than 5.5 million tonnes of CO2 a year, saving motorists over £2 billion a year in fuel costs, according to the Department.

The new website hosts a Savings Calculator to help individuals calculate how much money they could save personally if they tried Smarter Driving. This is done by entering the annual mileage, price of a liter of fuel and the miles per gallon the motorist averages in their car.

The top tips for Driving Smarter are:

  • Pump up to cut down on CO2—under-inflated tires mean more CO2.

  • Don’t over rev the engine—change up a gear a little earlier when you can.

  • Less clutter in your car means less CO2—the less weight you carry in your car, the easier it is for your engine and the less fuel it uses.

The Department for Transport’s campaign is the first to be launched under the cross Government brand Act on CO2, aimed at giving the public useful information on how to reduce their individual carbon emissions. The brand was developed by the Department for Transport and the Department for Environment, Food and Rural Affairs.

March 12, 2007 in Climate Change, Europe, Fuel Efficiency | Permalink | Comments (8) | TrackBack (0)

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Comments

Kind of reminds me of those WIN (Whip Inflation Now) buttons from, I believe, the Nixon adminstration. People will take action based on pain or pleasure, not exhortations from the government.

It is no harm. Most people should know stuff like that, but you might be surprised at how many do not and many of those would be happy to drive in a more economical mode.

The advertising agencies will love it of course, but of apart from the possible waste of money, it is mostly harmless.

They are also doing something like this in Ireland, but across all energy usages.

If this helps shift public attention toward personal contributions to energy conservation, it may not be a bad thing. Drivers may not pay much attention to exhortations from the government, but they might act when their children repeat them. After all, maintaining correct tire pressure is virtually free. You just need to repeat the ad campaign say, annually.

By MY2012, I expect automated tire pressure monitors will be quite common on European cars, because it is one of the ways the EU has decided to let car makers bridge the gap between the 130gCO2/km fleet average target and the 120gCO2/km objective.

The only beef I have with the poster is that it implies higher tire pressure is always better, which is not true. Overinflation reduces the suspension comfort, grip in wet weather and also increases tire wear, just as underinflation does (different wear patterns, though). A good ad campaign would recommend following the manufacturer's recommendations and articulate where to find them.

Shifting into high gear earlier, especially if your car has a boosted engine, is another old hat but it's hard to get drivers to change established habits. Expect this to be honored in the breach, except perhaps in the relatively small fraction of European cars equipped with some type of automatic transmission. Even then, the frequent kick-downs required for fuel-efficient operation in city driving may put off a lot of drivers.

Reducing clutter is another old chestnut but represents hassle/nanny government to drivers who like to be surrounded by their stuff. Cars are intensely personal objects and some people are just slobs. A more fruitful avenue may be eliminating the spare tire and car jack by switching to run-flats, though there are ride comfort and life expectancy issues to be sorted out with those.

Maybe somebody will send these tips to Al Gore.

I like to practice "eco-safe" to maximise fuel economy but I always find that its good once in a while to drive the car hard through all the gears now and again to prevent a build up of excessive carbon. Otherwise too much gentle driving could actually lead to a drop in mileage and an increase in emissions.

Accelerating hard up a slip road (on-ramp) or at the start of a dual carriageway from a roundabout is a good way of doing this without looking like someone who is driving like they just had their hair set on fire.

Hi all

After watching a very interesting programme the other week on co2 and climate change stating that we actually contribute less than 1% of co2 in the world.

The rest occurs naturally and the climate changes anyway pretty much regardless of what we do .

It looks like just another scam designed to fleece the public using scare tactics to extract yet more tax from the public .

Governments of the world ,con artists the lot of you .

Hi
I have a 2001 nissan Primera that i have had converted to run on LPG a very low emmition fuel but still have to pay as much in road tax as a 4x4 this i think as no incentive to go to the cost of coverting

After watching a very interesting programme the other week on co2 and climate change stating that we actually contribute less than 1% of co2 in the world.

The rest occurs naturally and the climate changes anyway pretty much regardless of what we do .

It looks like just another scam designed to fleece the public using scare tactics to extract yet more tax from the public .

Governments of the world ,con artists the lot of you .

Posted by: angry | Mar 27, 2007 12:19:04 AM

Hi

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