UK Launches Act on CO2 Campaign for Motorists
12 March 2007
UK Motorists are being urged to take action to cut down on CO2 emissions from cars in a campaign from the UK’s Department of Transport.
The campaign starts by encouraging motorists to “Drive Smarter” to improve fuel consumption and reduce carbon emissions. The campaign’s website gives motorists top tips on how to Drive Smarter and offers the chance to put the tips into action in a new online game.
If all drivers in the UK followed the Smarter Driving tips, CO2 emissions from cars could be reduced by 8%—more than 5.5 million tonnes of CO2 a year, saving motorists over £2 billion a year in fuel costs, according to the Department.
The new website hosts a Savings Calculator to help individuals calculate how much money they could save personally if they tried Smarter Driving. This is done by entering the annual mileage, price of a liter of fuel and the miles per gallon the motorist averages in their car.
The top tips for Driving Smarter are:
Pump up to cut down on CO2—under-inflated tires mean more CO2.
Don’t over rev the engine—change up a gear a little earlier when you can.
Less clutter in your car means less CO2—the less weight you carry in your car, the easier it is for your engine and the less fuel it uses.
The Department for Transport’s campaign is the first to be launched under the cross Government brand Act on CO2, aimed at giving the public useful information on how to reduce their individual carbon emissions. The brand was developed by the Department for Transport and the Department for Environment, Food and Rural Affairs.
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