smart USA, a subsidiary of United Auto Group, Inc, has launched a reservation system for the smart fortwo, which is expected to go on sale in the US in the first quarter of 2008.
Consumers interested in owning a smart fortwo can reserve a production model, including trim level and color preferences, for $99.00. Those interested in reserving a smart fortwo should visit the smart USA home page at www.smartusa.com and Click on the reservation link.
We are encouraged by the overwhelming, positive response to smart. To date, our website has received more than 800,000 unique visitors, and over 46,000 people have registered on the website as smart ‘insiders’. The reservation system is a way for us to respond to consumer interest while we establish our dealership network.—Roger Penske, smart USA Chairman
Later this year, smart USA will launch a 44-city road show tour where interested consumers will have the chance to drive the vehicle at various events across the country. The road show has been designed to showcase the many features of the car including its sophisticated safety management system, its functionality and driving performance. The complete road show schedule will be posted on www.smartusa.com this spring.