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Toyota’s US Sales of Prius and Camry Hybrids Soared in March

3 April 2007

Tmsmar07_sales
Toyota’s hybrid sales. Click to enlarge.

Although March is shaping up as a good month for hybrid sales with a record 31,652 units sold just by Toyota and Honda (data from Ford and Nissan still pending, and GM not reporting), it was the best month ever for Toyota and its hybrid sedans. (Even with the incomplete tally of 31,652, hybrids broke the 2% threshold for marketshare of new vehicles sales.)

March also marked a significant milestone for Toyota, with aggregate US sales of Toyota and Lexus hybrids topping the half-million mark.

Priusmar07_sales
Prius US sales. Click to enlarge.

Toyota posted sales of 28,453 hybrid vehicles in March, up 137% over the same period last year. The bulk of that came from the Prius, with a record-breaking 19,156 units sold, up 133.2% from the prior year.

The Camry hybrid was the second-best selling Toyota model, posting 5,144 units in March—its best monthly results to date. Hybrids represented 12.2% of all Camry models sold in the month. The Highlander Hybrid sold 2,501 units, down 16% from March 2006.

The Lexus Rx 400h sold 1,471 units, down 40% from the prior year. The Lexus GS450h sold 181 units, representing 92.8% of the combined GS 430/GS 450h models sold, and 8.6% of all GS models (including the GS 300).

Toyota’s calendar-year-to-date hybrid sales in the US totaled 61,635 units, an increase of 68% over the same period last year.

April 3, 2007 in Hybrids, Sales | Permalink | Comments (37) | TrackBack (0)

Comments

Randy and Co, please try to imagine that would be the air like, if 50% of the sold passagers vehicels are powered by current Diesel engines. New York and other places would face a worse air and a higher death toll due to air pollution (Except the air quality regulations for patrol and Diesel engine are the same). Is it that you want with your Diesel?
There are some 10.000 premature death per year in Europe due to Diesel fumes. You can google on the official pages of the European Comissson etc.
Think about it, please.

An average Diesel produces 10 times more harmful fumes. So, please do a bit math.

Posted by: Michel | April 05, 2007 at 02:46 PM

Michel, Thanks for the feedback. I rarely drive my car, most of time it's riding my human powered bike. When I do drive it's with biodiesel (a transition fuel until we find something better) that has lower emissions than gas. I'm all for a weight/pollution tax on polluter commuters and redesigning our cities to be car free like some European cities did centuries ago.

Posted by: Randy | April 05, 2007 at 06:22 PM

mike, any updates on data from Ford and Nissan?

Posted by: lensovet | April 05, 2007 at 10:51 PM

As usual, diesel-haters don't know what they're talking about. This article was posted on this very site more than two years ago:

Green Car Congress has an interesting post today looking closely at the relative performance and environmental stats of the 2005 model year Honda Accords: the four and six-cylinder gasolines, the four cylinder diesel, and the six cylinder hybrid. The results are quite interesting:

the Accord Diesel (using petroleum diesel) offers the lowest fuel consumption and the lowest CO2 emissions, even surpassing the Accord Hybrid.

The Accord Diesel (which is not offered in the US) gets 43.3 miles per gallon and emits ~143 grams of CO2 per kilometer, compared to 33/165 for the Accord Hybrid. Use of biodiesel would further lower the carbon footprint of the diesel Accord. And while some of the efficiency comes from being a four-cylinder instead of a six-cylinder vehicle, it's worth noting that the diesel model greatly out-performs the four-cylinder gasoline model across the board.

Note, the diesel got better mileage -- 43.3 vs. 33 -- and put out less CO2 -- 143 grams vs. 165. And that was with petroleum diesel. Using pure biodiesel would reduce harmful emissions by 80 percent. The new emission control systems of the 2007 (or in VW's case, 2008) models of Mercedes Benz and Audi will make even greater inroads in reducing harmful emissions.

Posted by: dlb | April 06, 2007 at 09:55 AM

Toyota is offering $2000 incentives on Prius, mostly on extras like navigation systems, to offset the reduction in federal incentives and to boost the sales, which are slowing. Just about the time they ramp up production, stuff happens and they have to promote the sales. I can remember when there was a waiting list for Prius.

Posted by: SJC | April 06, 2007 at 03:51 PM

Since they lose thousands on every hybrid according tothe 3 Stooges, Toyota should be bankrupt soon!

Posted by: joe padula | April 07, 2007 at 02:15 AM

In 2005, Toyota made $10b and GM lost $10b. If making hybrids with small profit margins versus huge SUVs bring these kinds of results, it is time to rethink the business model.

Posted by: SJC | April 07, 2007 at 11:05 AM

SJC:
As I and others posted earlier, Toyota also is a Big Pickup and Big SUV Company. I've read they are pouring something close to $100 million in advertising for the Tundra. They are trying their hardest to push these big trucks with the 5.7L V8. Yes, they do spend some advertising money on their Hybrids, but they are not out there pushing their hardest like they are with the Tundra. Think what could have been done with a $100 million if Toyota is as sincere about fuel efficiency as is proclaimed by many on this site. They could have applied that money to every hybrid they produce to bring down the added cost for the technology, so that a Hybrid Camry would cost the same as a V6 Camry for example. They did not do anything close to that.

In an earlier post, TMO suggested a Hybrid Tundra--good suggestion by the way. There was a perfect opportunity for Toyota to show their allegiance to efficiency, and produce a revolutionary product that would offer the power and girth of a full size pick-up, with the efficiency of an economy car. And what did they do? They produced a Big, gas-thirsty pick-up, just like everybody else. And they still get nothing but cheers and adoration from this crowd. We can't in good conscience point a finger at GM, Ford, and Chrysler for not being green enough, and then happily overlook all of the Tundras that Toyota is pushing and selling. Toyota does love the Green---money that is.

Posted by: Schmeltz | April 08, 2007 at 06:15 AM

Another interesting tidbit:

Toyota sold 19,156 Prius in March. Chevrolet sold 18,061 Cobalts in the same month. That is nearly the same amount of sales of a vehicle that is also small and fuel efficient. Granted, the Cobalt has some faults, and doesn't offer the economy of a Prius, they still sell consistently in these numbers. You never hear a word about them though.

Posted by: Schmeltz | April 10, 2007 at 09:52 AM

Dear Toyota, I don't see any Commercials or adds for your Prius Hybrid. Why not? Please get the word out. just because you're selling allot of Hybrid Prius, More people need to know about this technology. Today I drove about 80 miles and used about one gallon of gas. Thats amazing!

Posted by: Joseph M. | April 22, 2007 at 12:01 AM

There's a fair bit of nonsensical rah rah comments here, with the exception of those such Schmeltz and SJC who make some good points. The Cobalt (and its counterpart the Pursuit) get excellent mileage, have minimal emissions and are affordable for working Canadians. My daughter drives one and in my opinion it compares very favourably with my the Toyota driven by another daughter--nicer shift, smoother and quieter, and cheaper servicing.

The environmental footrpint of a vehicle is measured by more than the marginally improved emissions the Prius provides and its slightly superior mileage compared to conventional gas powere vehicles. I read a study that pointed out that taking into account the shipment distances, disposal issues etc. of the Prius, the over-all footrprint of a Prius was larger than a Hummer. SJC's comment is a good one too in my opinion. Over-all GM is doing a better job than Toyota when you consider the full range of vehicles that have to be considered. Some people need trucks and heavier vehicles and the Hybrid Silverado will have more of an impact than the Prius. Silverado buyers are already paying a fairly high price so many of them won't be put off by another $3,000, given the economics. GM has targeted 2012 for introduction of a fuel cell vehicle in showrooms. Other manufacturers, e.g. BMW's Series 5 that will run a conventional engine using hydrogen for fuel, etc. etc. are far more significant than the Prius all things considered. This blog reads like a Prius/Toyota fan club instead of a balanced and critical discussion of all aspects of current and emerging technology. Toyota gets too much of a pass, just because of the Prius and Camry. A Prius is the last car I would purchase, all things considered. I acknowledge it may be suitable for some and Toyota deserves a lot of credit for pushing the envelope and developing the technology. But for those who need more space and actually like cars, it won't be on their list. There are other responsible choices available and coming--e.g. the Chevrolet Volt, Mercedes low emissions diesel and they should be analyzed more--unless this is meant to be a Prius fan club.

Posted by: Neil | May 20, 2007 at 05:57 PM

what is the emission CO2 gram pr kilometer (toyota camry hybrid 2007)....Export to Norway

Posted by: jan inge lervik | September 28, 2007 at 05:13 AM

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