TfL Launches New Effort to Reduce Use of Cars in London

18 May 2007

Transport for London (TfL) has launched a new effort to help small- and medium- sized businesses (SMB) in London reduce their employees’ car use.

The “Enterprise” effort helps SMBs establish establish workplace travel plans, which encourage more sustainable ways of traveling to and from work. There are a number of schemes businesses can put in place to reduce car use, which includes flexible working hours, working from home, promoting car sharing, and encouraging cycling and walking.

TfL offers a range of incentives to help support businesses, including:

• Expert advice and assistance from a local travel plan coordinator;

• Guidance through each stage of developing a workplace travel plan;

• Incentive packages to promote specific areas of the travel plan, such as providing cycle stands, setting up a car sharing scheme or ways of encouraging more walking to work; and

• Marketing merchandise to help promote sustainable transport messages across the business.