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US Sales of Hybrids Set New High; Close to 3% of New Vehicles in May

4 June 2007

Hybrid_sales_may07_2
Sales of hybrids in the US set a new high in May 2007. Click to enlarge.

Sales of light-duty hybrid electric vehicles in the US set a new mark in May at more than 45,000 units sold, up 91% from May 2006. Those numbers do not include sales of GM hybrids, as GM does not yet break those figures out separately.

Overall, light duty vehicle sales in the US rose 5% in May 2007 compared to the prior year, according to Autodata. Sales of passenger cars increased 6.1%, while sales of light-duty trucks increased 3.9%. The combined hybrid sales from Toyota, Honda, Ford and Nissan represented 2.9% of new vehicle sales in May—the highest percentage yet.

Hybrid_sales_may07_1
Hybrids hit a new mark for new vehicle penetration. Click to enlarge.

Toyota accounted for the bulk of the May results with the Prius selling a record high 24,009 units and the Camry Hybrid selling a record 6,853 units. (Earlier post.) Toyota’s other hybrids, however, all declined relative to last May: 3,312 Highlander Hybrids (down 12% from May 2006); 1,746 Lexus Rx 400h units (down 13% from May 2006); and 181 GS 450h units (down 38% from May 2006).

Honda’s sales of the Civic Hybrid increased 56% to 4,520 units in May, representing 11.3% of all Civic models sold. Sales of the Accord Hybrid dropped 16% to 439 units, representing 1.4% of all Accord models sold in May. Honda has decided not to offer a hybrid version of its upcoming new Accord. (Earlier post.) 

Hybrid_sales_may07_3
Percentage change in sales, May 2007 from May 2006, by model. Altima Hybrid was not on the market in 2006, and the Insight is no longer in production. Click to enlarge.

Ford’s hybrid Mariner and Escape had their second best month to date, with sales increasing 12% to 3,214 units representing 13.8% of all Mariner and Escape models sold.

Nissan turned in its best results yet for the Altima hybrid, with 821 units representing 3.4% of all Altima models sold. The Altima hybrid is on sale only in eight states.

June 4, 2007 in Hybrids, Sales | Permalink | Comments (39) | TrackBack (0)

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Great news all around!
This posting should be required reading for all middle management at all automotive companies. Hybrids are not bad business; they sell.

All the 4 cylinder hybrids are seeing increased sales; all the 6 cylinder hybrids are seeing decreased sales.

I wish they had posted figures just for CA. I see Priuses
(or is it Priusi?) everywhere.

New York City, too. Last weekend I was walking around Tribeca in Manhattan and saw 5 shiny new priuses within a couple blocks of each other. Awesome!

They're all over the Boston metro as well. Good stuff.

The genie's out of the bottle...the electric-hybrid is here to stay. And as time goes on, they'll keep getting better and better.

I've been seeing a lot more around the Indianapolis area, too. It might be because my wife and I have a Camry Hybrid so we just notice them more, but it does seem the numbers are growing considerably. It's especially refreshing to see here in Indiana, where people apparently hate trees.

"This posting should be required reading for all middle management at all automotive companies."

Upper management. Middle management doesn't make major decisions about product direction, marketing, etc. You've got to change minds at the top.

Wow. Pretty clear... All without exception 4cyl hybrid sales increased while all without exception larger hybrid sales decreased.

Its a shame its going to be so long before the next 4cyl hybrid is released.

I am one of the proud owners on a new Toyota Prius purchased on May 5 2007! I absolutely love my new hybrid! You gotta test drive the Prius if you are in the market for a new car!

The "experts" predicted several years ago that hybrid sales would "level out" at about 2% of car sales and stay there. So much for so called experts.

They would be Prii.

Yep, as politicians line up behind CAFE because "the market" won't do it, consumers line up to buy Prii and turbodiesels. And is that a slight acceleration I see over the past few months?

I think they should not focus on Hybrid but on CO2 .
As i have shown you can build a car as big as the Prius2 with less CO2 / KM w i t h o u t Hybrid ( Audi A2 1.2 81 G / Prius2 104 G / KM )

What counts in the end is fuel usage and not Hybrid ( where you often forget the CO2 Input in Building the Hybrid Car and the Life Cycle CO2 of the accumulator )

The same with electric cars : you need a live cycle Analysis of the hole system including the Factory where you produce the Electricity .

C. Spangenberg

N.

Senator Dodd supports a CAFE standard of 50 mpg, achievable over the next decade. This is achievable if Americans give up their beloved and hated SUVs.

These sales figures vindicate my view, expressed when the Accord Hybrid come out, that emphasizing performance over economy is a loser in the hybrid market. If all people care about is performance, they can pay up in other ways.

Here's hoping Honda doesn't give up, though. Thus far, they've been outfoxed and out technologied by Toyota.

I think they should not focus on Hybrid but on CO2 .

Perfect is the enemy of the good. Why do so many people feel so strongly compelled to attack the things that are doing the most good among all the products in the marketplace? I'll tell you why. Because it's not their pet little "silver bullet" and it frustrates them that the market is going in directions that they either don't prefer, or in multiple directions.

There's plenty of room for small and efficient conventional ICE vehicles, HEVs, BEVs, clean biodiesels, hydrogen fuel cells, transit, carsharing, ridesharig, walking, biking, location efficiency, and so on. That's the entire point of this website.

The article states that GM does not post figures for it's hybrid sales. How appropriate, they may call thier cars hybrids, but they are NOT hybrids. Not yet. Idle stop does not constitue a hybrid, at least in my book.

"you can build a car as big as the Prius2 with less CO2 / KM w i t h o u t Hybrid ( Audi A2 1.2 81 G / Prius2 104 G / KM )"
LOL !!!! That's such a ridiculous statement that I almost didn't bother responding. But

Let's see... the A2 is a supermini. That's smaller than a subcompact A3, and much smaller than the A4, which is about the size of a Prius - they are both mid-size cars, similar weight, similar power, 0-60 around 10-11 s, etc. if you choose the smallest 1.9 TDI engine.

All the sudden, the comparison changes a bit:
Prius 104 g/km
Audi A4 -1.9 TDI 152 g/km
http://www.vcacarfueldata.org.uk/

GM cars have the ICE boost as well, similar to the civic. The Aura and Vue owners are happily reporting over 30MPG. Real hybrids for real people.

The Aura and Vue owners are happily reporting over 30MPG.

Pfft.

MPG makes sense to me. Maybe we will start to rate them by CO2 quantity per distance traveled, but with the refinery and world oil situation, I would be satisfied just getting the mileage up in the U.S.

30 MPG? Seriously? My God, technology has come so far!

"Perfect is the enemy of the good. Why do so many people feel so strongly compelled to attack the things that are doing the most good among all the products in the marketplace? I'll tell you why. Because it's not their pet little "silver bullet" and it frustrates them that the market is going in directions that they either don't prefer, or in multiple directions."

Well said! Consumers need choices and different approaches for different lifestyles. For those waiting for the "silver bullet" - don't sit around and wait for it, you're just making excuses. Manufacturers will continue making improvements if we show them we want them, otherwise they'll just keep building the same stuff.

For green technology to really make an impact, it needs to be introduced to the majority in a way they understand to be accepted. While MPG isn't necessary the best indicator of "greenness" it's a metric most people can relate to. Hybrid is just one way of many potential ways to improve MPG and consequentially improve CO2 emissions. It's not a silver bullet, but it's available now, it works, and it can continue to be improved upon. Baby steps.

What I would like to see is more models getting the current hybrid technology - for example, at one point Toyota talked about having a hybrid drivetrain option available on all models by 2010. I know recently, there was an article here or elsewhere about some delays with the lithium ion batteries for the next generation of their Hybrid Synergy Drive (HSD). I hope that doesn't stop Toyota from introducing HSD on more models, even if it's the current version. It's still an improvement. Personally, I would love to have a Tacoma Hybrid to park next to my wife's Camry Hybrid, but I'm sure a hybrid Yaris would really be great for somebody else. Whatever it is - Toyota and their customers would benefit by just getting more choices out there.

Hi Karkus you are misinformed . The interior volume of the A2 its 390/1140 Liter and the Prius2 408/1210 . So both cars are comparable except that the Audi A2 1.2 gets without hybrid much more mpg than the Prius2 ( Audi 1.2 has 81 G / KM CO2 where a 2007 Prius2 gets only 104 G / KM )

I am talking about the Audi A2 1.2 ( ! )

So one can see you can get a better mpg/CO2-result even without hybrid . So what is more important to drive a "hybrid" car or to drive a car with a goog mpg or CO2 / KM .


N.


So one can see you can get a better mpg/CO2-result even without hybrid .

And you can get 300MPG+ on some gas scooters. Just don't mind the criteria pollutants coming from the tailpipe.

CO2 in and of itself is a narrow goal.

This Prius misinformation is just silly. I don't know where those numbers came from (maybe the smaller old 2001 Prius?). I've checked DOZENS of sites that all list the 2004-2007 Prius with an interior volume of 96.2 cubic feet = 2724 liters.

If you have any doubt that it's bigger, try fitting 3 adult mountain bikes (plus 2 adults) in an A2. In a Prius, it's not very difficult (just take off the front wheels). You can't even do that in most other midsize cars, and certainly not the supermini A2.

I'm not here to diss the A2, but just to set the record straight.
In fact, I think it's great that the A2 (and VW Polo) were produced (discontinued in 2005), and I support various low CO2 emission technologies, espically now that VW is cleaning up emissions and making cars like the Polo Bluemotion clean diesel. It actually has a slightly lower 102 g/km CO emission than the Prius (but once again this is a significantly smaller, lighter, less powerful car and lacks many of the features that come standard on most cars today).

But I don't understand why it is that some TDI supporters constantly attack hybrids and spread misinformation about hybrids. Let's work together on this! There's nothing that says they can't sell lots of hybrids and lots of clean diesels at the same time (and perhaps even diesel hybrids).

HI Karkus the values are from their respective inormation brochures here in germany and i repeat the A2 1.2 has 390/1140 Liter and the Prius2 408/1210 so they are comparable .

As i have personal experience with both cars you can not remove the backseats in the prius2 but you can do it in the Audi A2 1.2 . So it was only possible for me to put two bycicles upright standing in the Audi and only one small bycicle horizontal in the Prius2 where they made the car dirty .

What in my eyes is important . Audi built w i t h o u t hybrid a equal ( and more flexible ) size car in the year 2000 with much better mpg . ( Audi 1.2 has 81 G / KM CO2 where a 2007 Prius2 gets only 104 G / KM ( all from the german brochures and advertising ))

So this in my eyes proves that at the moment ( ! ) Toyotas way of bulding hybrids is not a prerequisite for a good fuel usage . In fact without hybrid you can get even much better fuel usage .

I did not bought the prius2 - instead i bought the ordinary 75 PS A2 gasoline version which even though got me ( with my style of driving ) better mpgs than the prius2.

And two german DriverMagazines got also 6.6 and 6.8 L / 100 KM with the Prius2 under ordinary driving circumstances which ist not very remarkable here in Europe and is in line with my own experiences with the prius2 .

So lets see if the prius3 finaly matches a equal size nonhybridcar from the year 2000 in mpg .

N.


N.

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