Reservations for Tesla Motors’ all-electric 2008 Roadster now exceed 560 of a planned total 800 available Roadsters for the 2008 model year.
Many of the customers buying the Roadster are currently hybrid car owners, particularly the Prius. Others, according to Tesla, are lured by the styling and performance characteristics of the car, and have chosen the Roadster over such cars as the Porsche 911 and BMW M6.
Because of the unique all-electric design, the Roadster offers supercar performance yet is twice as energy efficient as the Prius. For customers who want to make a strong statement about energy efficiency, the Roadster offers the opportunity to have the best of both worlds.—Darryl Siry, VP of Sales, Marketing and Service