US Sales of Hybrids Up 12% in July; Total New Light-Duty Vehicle Sales Down 12%

2 August 2007

Monthly US sales of hybrids. Click to enlarge.

While overall light-duty vehicle sales in the US fell about 12% in July 2007 from July 2006, sales of hybrids increased by about 12% for the same period, according to July sales reports from Toyota, Honda, Ford and Nissan. GM does not break out its hybrid sales. The month’s results also saw the combined US market share of GM, Chrysler and Ford drop below 50% for the first time.

Reported hybrid sales increased to 28,585 units in July 2007, up from 25,626 in July 2006. Hybrids represented 2.2% of the new vehicle sales for the current month.

Hybrid share of new vehicle sales. Click to enlarge.

Toyota continued to lead, with the Prius posting its own July record of 16,062 units, an increase of 44.5% from July 2006. (Comparisons are based on total sales volume, not day sales rate.) Camry Hybrid turned in 4,329 units, a drop of 13.8% from July 2006, and representing 10.4% of all Camry models sold. Highlander Hybrid sold 1,205 units, a 56.7% drop from July 2007, and representing 13.6% of all Highlander sales.

The Lexus Rx 400h posted 1,385 units, a 13.5% increase from 2006, and representing 16.5% of all Rx 350/400h models sold. The GS 450h posted 142 units, a 9.6% decrease from July 2006, but representing 91% of all GS 430/450h models. The GS 450h accounted for 7.3% of all GS models, including the GS 350.

Hybrids as a component of brand sales. Click to enlarge.

Nissan broke the four-figure mark for the first time with its limited sales of the Nissan Altima Hybrid. The monthly total of 1,131 does not include the 500 units that Avis announced it will purchase. The July results represented 4.6% of all Altima models sold.

Nissan was also the only one of the top six automakers in the US to post an overall sales increase in July.

Honda sold 2,493 units of the Civic Hybrid, a decrease of 6.7% from July 2006, representing 9.0% of all Civics sold. The Accord Hybrid came in with 260 units, a 48.4% drop from July 2006, and representing 0.7% of all Accord models sold.

Combined sales of Ford’s Escape and Mariner hybrids dropped 23.4% to 1,578 units, representing 10.5% of total combined Escape and Mariner sales. Overall, sales for the redesigned 2008 Escape and Mariner vehicles were up 2% compared to last year. While Ford’s total sales dropped 19%, sales of crossover utility vehicles were up 40%.