« House Passes Energy Bill; Transportation Focus on Biofuels, Mass Transit and Plug-Ins | Main | New Device Monitors Multiple Species of Emissions Directly from Exhaust »

VW Bailing Out of Bluetec Alliance

5 August 2007

Wirtschaftswoche reported that Volkswagen will end its participation in the Bluetec Alliance with DaimlerChrysler begun last year for the development and marketing in the US of Tier 2 Bin 5 diesels  (earlier post) and will return to its own TDI branding for diesels.

The report said that the company realized that the Bluetec brand is foremost associated with Mercedes.  VW now wants to continue to push its own TDI brand.

A Volkswagen spokesperson later confirmed the report.

BMW had earlier decided not to participate in the Bluetec Alliance for its own coming diesel work in the US. (Earlier post.) 

August 5, 2007 in Brief | Permalink | Comments (1) | TrackBack (0)

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/22062/20607268

Listed below are links to weblogs that reference VW Bailing Out of Bluetec Alliance:

Comments

working for a biodiesel company out of NYC expanding into Philly and Connecticut.

Posted by: Peggy Ellithorpe | Aug 9, 2007 8:44:40 AM

Post a comment
[Please keep comments on topic. Disagreement is fine, insults, abuse or wild diversions are not. Comments not meeting those standards will be deleted. Abuse of another commenter’s email address will result in the banning of the offender from this site. In an attempt to prevent the posting of insulting and abusive comments, this site maintains a list of prohibited words and phrases, which, unfortunately, grows with time. Including one of the prohibited words or phrases will flag the comment as "spam", and it will be blocked.]