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Toyota Expands Tundra Pickup Lineup with 13 New Models

Toyota Motor Sales, USA (TMS) expanded its Tundra full-size pickup truck lineup for 2008, adding 13 new model variations to bring the total variations to 44 in three cab styles. Since its introduction in February 2007, Tundra’s share of the half-ton full-size pickup truck segment has more than doubled, increasing from 8 to 17%.

Sales of the Tundra in September 2007 reached 19,571, up 61.4% from September 2006. Aggregate sales of the pickup in the first three quarters of 2007 climbed to 144,480 units, up 57.9% from 2006. Toyota has set a goal of 200,000 units for 2007.

The Double Cab is the top-selling volume Tundra configuration, accounting for 68% of non-fleet sales. The larger CrewMax accounts for 26% of Tundra sales. Tundra’s available 381 hp i-Force 5.7L V8 is chosen by 72% of customers.

The standard 2WD 2007 Tundra with the 5.7L V-8 delivers an estimated 16 mpg US combined cycle (14 city, 18 highway) under the new 2008 EPA methodology.



Little confused on the "8% to 17% of the market" comment. The Pick-up market in the U.S. is approximately a 2 million unit market. Previous Tundra sold around 120,000/year--therefore 6% of the total market. Now they expect to sell 200,000 Tundras this year which would be 10% of the total market. There is definitely a substantial increase in sales, but not double as this article is stating.


The key word is half-ton


Yes, you're right--Thanks. That would hold out if just talking about the half-ton pick-up market alone. Note to before posting.

Mark Brown

What does this have to do with anything "green?" 16 mpg hardly sounds like "sustainable mobility."


Tundras are available in "Timberland Mica" which is a variation of green, therefore officially making them "Green" trucks. :)


It's too bad they don't make a small pick up truck anymore.

Mark Brown

Lol! Good point. ;)

I have to agree with domenick, though - it's a shame their smallest pickup is now the size of an old full-size.

Dave T.

Both the Silverado and the Sierra get better gas mileage, making them more green!


14/18 what horrible fuel mileage. Why not just get the GMC or Chevy and better gas mileage?

and how is any news about a pickup truck that is not class leading in any way, especially fuel mileage, of any importance to being 'green'?

keep drinking the kool-aid, get yours at

get the truth and the cure at


I always thought ever since I first heard the news of this new Tundra, what a act of leadership in the world of green vehicles it would have been if Toyota would've introduced this Tundra as a Hybrid. Instead, they were essentially sheep and brought out another thirsty V8.

Speaking of Hybrid trucks, it's nice to hear GM is working on bringing out a 2-mode Hybrid Silverado in approx. a year. I hope these 2-modes work in these applications, as it's hard to say what will happen to durability when people punish these vehicles with towing applications. Sure hope they are doing their homework at GM!

Harvey D

Wow! more Dinosaurs on the roads. This is not very good news and not the best way to reduce GHG.


I don't think the main problem with full-sized pickups is that they exist. There are some legitimate uses for these vehicles. The problem is the number of people that buy them for the image and have no real reason to own one. I used to work for an electrician in Northern Ontario and everyone drove these things, because anything else was considered girly" even if they never had anything more than tool kit in the back that would have fit into the trunk of a Fit.


I'm glad I don't own Ford stock any more. F-150 is Ford's bread and butter, and Toyota has that market in their cross hairs. Better quality and better reliability are going to out compete the domestic offerings. The pickup market doesn't care so much about greenness. If I had a large boat or heavy trailer to tow I would definitely be looking at one of these.

Travis Rassat

Other than the new trim level/packaging, has Toyota done any other minor tweaks or improvements? I've heard complaints about the interior quality and their crash-test rating, so did they do anything to respond to these issues?


To the Editor of GCC: Do you know that this posting is being made fun of on the site What is a posting about trim levels of one of biggest gas guzzlers available doing here?

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