Toyota Motor Sales, USA (TMS) expanded its Tundra full-size pickup truck lineup for 2008, adding 13 new model variations to bring the total variations to 44 in three cab styles. Since its introduction in February 2007, Tundra’s share of the half-ton full-size pickup truck segment has more than doubled, increasing from 8 to 17%.
Sales of the Tundra in September 2007 reached 19,571, up 61.4% from September 2006. Aggregate sales of the pickup in the first three quarters of 2007 climbed to 144,480 units, up 57.9% from 2006. Toyota has set a goal of 200,000 units for 2007.
The Double Cab is the top-selling volume Tundra configuration, accounting for 68% of non-fleet sales. The larger CrewMax accounts for 26% of Tundra sales. Tundra’s available 381 hp i-Force 5.7L V8 is chosen by 72% of customers.
The standard 2WD 2007 Tundra with the 5.7L V-8 delivers an estimated 16 mpg US combined cycle (14 city, 18 highway) under the new 2008 EPA methodology.