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US Consumers Shifting Away from Average Fuel Economy in Both Directions; Sales of Less-Efficient Vehicles Increasing as Well as Sales of More-Efficient Vehicles
4 October 2007
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| Distribution of sales of light-duty vehicles in the US by fuel economy bands (mpg US). Fuel economy is combined and adjusted per the EPA 2008 methodology. Click to enlarge. |
Although the percentage of sales of more fuel-efficient light-duty vehicles in the US has increased since 2000, so has the percentage of sales of less fuel-efficient vehicles compared to average new fleet fuel economy.
From 2000 to 2007 (projected), the US new fleet fuel economy has averaged 23.1 mpg (combined, adjusted). For the same period, the percentage of new vehicles sold that offer between 20-25 mpg has dropped 9 percentage points, from 43.3% to 34.3%, according to data published in Appendix C of the US Environmental Protection Agency’s report, Light-Duty Automotive Technology and Fuel Economy Trends: 1975 Through 2007. (Earlier post.)
At the same time, sales of vehicles in the 15-20 mpg band have increased by 3.7 percentage points, from 38.1% to 41.8%. This band represents the largest percentage of projected new vehicle sales in the US for 2007.
The more fuel efficient bands have seen increases as well. Sales in the 25-30 mpg band climbed 5.1 percentage points from 10.5% in 2000 to 15.6% in 2007.
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| Shifts in distribution of new vehicle sales by fuel economy band from 1975 to 2007. Click to enlarge. |
Looking back over the last 20 years, new fleet fuel economy has changed little, averaging 23.3 mpg. In 1987, vehicles in the 15-20 mpg band represented 23.3% of sales; vehicles in the 20-25 mpg band represented 38.2% of sales; and vehicles in the 25-30 mpg band represented 25.8% of sales. By 2007, that shifted to 41.8% for the 15-20 mpg band; 34.3% for the 20-25 mpg band; and 15.6% for the 25-30 mpg band.
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October 4, 2007 in Fuel Efficiency, Sales | Permalink | Comments (32) | TrackBack (0)
Comments
Posted by: fred schumacher | October 09, 2007 at 10:59 AM
Fred,
Having lived through the gas situations of the 70s myself, I agree. Nothing drives home the idea of a scarce resource quicker than rationing. People would pay $4 per gallon, but as soon as you tell them that they can only have 10 gallons this week, they get upset.
Posted by: sjc | October 09, 2007 at 08:41 PM
What I find interesting is the rapid acceleration of sales of B-segment cars here in the USA. The success of the Honda Fit, Nissan Versa and Toyota Yaris is the reason why Ford will have a new B-segment model by 2009 here in the USA and why even VW is seriously looking at selling the next-generation Polo here.
And B-segment cars don't need to be cramped, if you've ever sat in the Fit or Versa (both can seat four adults comfortably).
Posted by: Raymond | October 11, 2007 at 07:33 AM
There are plenty of small, inexpensive, high MPG vehicles available today in the USA. The economy compact and sub-compact segments have seen some significant gains in market share due to higher fuel prices. But, most consumers continue to walk right by these cramped, less safe economy cars to buy something larger, safer and more comfortable with far more utility due to more space. The fastest growing segment in the US automobile market right now is the compact crossover SUV segment. This should make most of the far lefties on this board at least somewhat happy.
I love these internet chat boards where people talk about closing the Straights of Hormuz. It’s kind of funny and ridiculous all at the same time. Other than the US or Great Britain, what country has the Navy and/or Air Force to close the Straights of Hormuz? If Iran tried, the US could eliminate Iran’s entire Air Force and Navy within 24 to 48 hours. Even if someone surprised NATO and disrupted shipping by sinking a few ships or laying a few mines, the US Navy would have it reopened in days, a week tops in some kind of bizarre worst case scenario. Do most of you have any idea how superior the US Navy and Air Force are to every other Navy and Air Force on the planet?
P.S.: Iran certainly won’t even try to close the Straights of Hormuz before late January 2009. GW is just itching for an excuse to turn Iran into one great big burning oil slick, and he has the ammo to do it.
Posted by: Yukaburbahoe | October 11, 2007 at 07:38 AM
RS,
I agree that personal freedom does not include buying a large gas guzzling vehicle that uses up all of OUR limited resources and pollutes OUR air. That person's freedom stops when they harm others.
Posted by: sjc | October 15, 2007 at 09:33 AM
This is unacceptable to many eco-Nazis, so they want to force their choice of vehicle on everyone else.
I bet you're kind of sad that people aren't launching at all this sad chum you're tossing.
Posted by: jack | October 15, 2007 at 09:58 AM
good morning.
the cars that harm the environment should be chang by another one less pollution.and i wonder if there any new ideas,like machines working on magnatic fild actually its my idea.or on H2o by separating the o2 from H2.
thanks....
Posted by: sazan | March 11, 2008 at 11:43 PM
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The great tipping point toward higher fuel economy in American vehicles did not come directly from higher fuel prices but resulted from fuel shortage: long lines at the gas pumps, uncertainty of getting fuel at all, hoarding fuel in gas cans. It was having to get back in line so soon after filling the tank that was the killer. Heading home for Christmas in 1973, I was on the 43rd bus for Cleveland out of Chicago that day. The bus station was a zoo, because there was no certainty of being able to get fuel. That day will come again. If the Straits of Hormuz get closed, it will be chaos.
Economists have been slow to grasp the impact of changes resulting from the ever growing increase in income and wealth inequality in the U.S. The middle class is maxed-out and has run out of disposable income. The auto industry, by continuing to focus profitability efforts on high-end cars and trucks, and ignoring basic transportation needs (or even knowing how to make a profit on a base vehicle) is becoming more and more dependent on the top 5% income bracket. That's a limited market.
The company that figures out how to build a profitable small go-fer commuter vehicle which comfortably and safely seats two (plus 2), provides 500 mile range on a 9 gallon tank, and costs under $12,000 will have a killer ap when the next fuel crunch comes.
Let's see -- 50,000 vehicles per year at $7,000 profit each versus 500,000 at $1,500. Which would you chose, and which pumps up the economy and provides more jobs? The auto industry has forgotten that cars are a disposable, depreciable commodity. By making cars more expensive, the turn-over time has increased from 3 years to 9 years, resulting in less total cash-flow moving through the system.