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Ballard Considering Sale of Automotive Fuel Cell Business

5 November 2007

Canadian Press. Ballard Power Systems Inc. issued a short statement late Sunday confirming that it has been reviewing strategic alternatives for its automotive fuel cell business and is in talks with Daimler AG and Ford Motor Co.

There can be no assurance that the negotiations will be successful or, if they are successful, that definitive agreements will be reached. Ballard does not intend to comment any further while negotiations are being conducted, but will provide an update on completion of negotiations.

—Ballard Power Systems

The company issued the statement in response to a report by Reuters that Daimler had agreed to buy Ballard’s automotive fuel cell division. Daimler and Ford own 19% and 11% respectively of Ballard.

Ballard recently has been focusing on nearer-term markets for its fuel cell products, including forklifts and power generation. The company releases its third-quarter results on Thursday.

November 5, 2007 in Brief | Permalink | Comments (6) | TrackBack (0)

Comments

Another one bites the dust. One more nail in the automotive Fool-Cell coffin.

Posted by: DS | November 05, 2007 at 02:19 PM

I don't think Ballard's business ups or downs are directly related to the fundamental merits or demerits of the technology.

Posted by: AES | November 05, 2007 at 02:37 PM

A smart move for Ballard. Auto mfg's prefer to do in-house development and mfg of major vehicular components such as engines and transmissions, in order to reduce cost and have firm quality control and availability of their product. In a FCV, the FC stack is THE ENGINE and the motor is the transmission.

Posted by: Roger Pham | November 05, 2007 at 09:37 PM

"Fool Cell"--HA HA HA. That joke just gets funnier every time it is told!

This deal could be a win-win for all involved if you think about it. Say it is true that Chrysler is interested in Ballard. Chrysler needs people who are experienced in Fuel Cells if they are to compete with Companies who already have a progressive program in motion. Buying Ballard and their expertise could in theory put them in front with its competitors. Ballard may need the compfortable cushion of stability a major Automaker can offer, and not rely on the very niche market Fuel Cells currently occupy in the commercial sector. To me, this deal may make a lot of sense.

Posted by: Schmeltz | November 06, 2007 at 05:20 AM

If I'm a Ballard shareholder, I think I just got confirmation of two things: 1) Automotive fuel cells are further away than any of us true believers thought (I'm a true believer or I wouldn't have invested), and 2) I'm not getting all of my money back, much less hitting a home run.

Ballard's valuation was based on being indenpendent, and holding the relevant IP and manufacturing capability, when the automotive fuel cell went mainstream. If they're selling out now, it's because they don't have the capital to get there before the money runs out. Selling out to one of the auto guys now means that instead of licensing IP to, or building and selling, fuel cells for all the manufacturers, Ballard is selling its leading position for a heavy discount because it can't get to the finish line by itself.

As an independent vendor with the critical IP, Ballard would have had a big chunk of the market and had the auto companies bidding against each other. (think Dolby laboratories). Obviously, that is the home run. Selling out to one car company now eliminates that independent position, and devalues the technology. This strongly suggests that the technology is not good enough to commercialize in the light vehicle sector, and won't be for some time. So if the home run is not possible, Ballard is selling out to get some (much smaller) return on the investment.

With this news, the bet on the PHEV and the series hybrid goes up in value.

Posted by: dollared | November 06, 2007 at 09:19 AM

Ballard made great advances in PEMs in a very short time. They could concentrate on CHP home cells that run on natural gas.

Posted by: sjc | November 06, 2007 at 10:19 PM

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