Ford Introduces Second Verve Small Car Concept at Guangzhou Show

21 November 2007

Ford Verve concept introduced at Guangzhou.

At the Auto Guangzhou show in China, Ford revealed more about its vision for a new global small car family with the global introduction of the second Verve Concept—a four-door notchback.

Ford introduced the three-door hatchback Verve Concept at the recent Frankfurt Motor Show in Germany. (Earlier post.) Ford will unveil the third and last Verve Concept in January at the North American International Auto Show in Detroit.

With this new four-door Verve Concept, the picture of Ford’s big plans for the small-car segment is becoming clearer. Our future small car is being developed as a global car. It will be designed in Europe, engineered in Germany and manufactured globally. These two Verve Concepts demonstrate how confident Ford is in its direction and its appeal to consumers here in China.

—Phil Spender, Chief Operation Officer of Ford Motor (China) Ltd.

Once all have been revealed, the trio of Verve concept cars will provide an advanced indication of Ford’s design vision well in advance of the production models. This approach is similar to the way in which the iosis Concept preceded the new Ford Mondeo.