Ford To Debut Production Version of New Fiesta Global Small Car at 2008 Geneva Motor Show

15 February 2008

After previewing the look of its new global small car family in three Verve Concept vehicles which made their debuts at the Frankfurt Motor Show in September 2007, the Guangzhou Motor Show in November 2007 and the North American International Auto Show in January 2008, Ford will introduce the first production models of what it has named the Fiesta at the 2008 Geneva Motor Show in March.

Ford Fiesta.

In Europe, the new Fiesta will go on sale in fall 2008 in three- and five-door hatchback body styles. By 2010, the new Fiesta will be on sale in markets across Europe, Asia, South Africa, Australia and North America in a variety of regionally tailored models derived from a common platform.

The original Fiesta family began production in 1976, and seven generations of the vehicle were sold worldwide, including in the US from 1978 to 1980, up to now. The older Fiestas have sold more than 12 million units since their introduction in 1976.

Ford will make a production announcement for the Ford Fiesta in Asia in April at the Beijing Motor Show. A North America announcement will come at a later date.