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Report: Toyota To Boost Japan Output Of Prius Hybrid 60% By Next Year

27 March 2008

The Nikkei reports that Toyota Motor Corp. plans to boost domestic output of the Prius by 60% to 450,000 a year by 2009.

Toyota manufactured about 280,000 Priuses worldwide in 2007, up 33% on the year. Excluding some Chinese production, the car is assembled mainly at two major plants in Japan. Output capacity will be boosted at these facilities as the Prius gears up for a major redesign as early as next year.

Toyota assembled roughly 1.4 million Corollas and 900,000 Camry sedans in 2007. Had 450,000 units of the Prius been produced that year, the car would have been among the top five Toyota models.

March 27, 2008 in Brief | Permalink | Comments (27) | TrackBack (0)

Comments

Richard:

Where is your data that says Toyota is loosing $1k - $2k per car. I think you will find that this myth has been disproven back in 2002 after it was already out for several years.

Posted by: jrojai | March 31, 2008 at 12:15 PM

Fact- you are right, they are no longer losing money on the Prius..

Posted by: chama | April 06, 2008 at 10:22 AM

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