|Reported sales of US hybrids by month. Click to enlarge.|
Reported US sales of hybrids climbed 10% in March 2008 year-on-year to 38,214 units—the second highest monthly total yet, behind only the results from May 2007. Total light-duty vehicle (LDV) US sales in March dropped 12%, according to figures from Autodata, with total passenger car sales dropping 5.4% and total light truck sales dropping 17.8% from March 2007.
Percent changes reported are based on a straight comparison of numbers, and are not adjusted for the selling days in the month. There were 26 selling days in March 2008, as compared to 28 selling days last March. The figures do not include sales results from GM, which does not yet break out its hybrid results in the monthly sales reports.
|Percentage share of new vehicle sales. Click to enlarge.|
The March results represent a 2.8% share for hybrids of total new vehicle sales in the month.
Toyota reported best-ever March sales of 20,635 for the Prius, an increase of 8% from last March, and the second-best results to date for the hybrid. The Camry Hybrid posted a strong month, with 6,930 units sold, up 35% year-in-year, representing 17.1% of all Camry sales. The Highlander Hybrid turned in 2,239 units in the month, down 10% from the year prior, representing 20.7% of all Highlanders sold.
|Hybrid sales as a component of brand sales. Click to enlarge.|
The Lexus Rx 400h sold 1,570 units in March, up 7% from the prior year, representing 20.3% of all Rx models sold. The GS 450h sold 65 units, down 64% from March 2007, representing 3.9% of all GS models sold. The top-end LS 600h sold 113 units, representing 5.3% of all LS models sold.
Honda saw sales of the Civic Hybrid climb 34% in March from the year before to 3,769 units, representing 11.5% of all Civic sales. The Accord Hybrid posted 53 units, down 86% from March 2007, representing 0.1% of all Accord models sold.
|Hybrid sales as a percentage of total OEM sales. Click to enlarge.|
Combined sales of the Ford Escape and Mercury Mariner hybrids dropped 20% in the month to 2,008 units, representing 9.0% of all Escape and Mariner models sold.
Nissan posted 832 units sold of the Altima Hybrid, an 80% increase from March 2007, representing 2.6% of all Altima models sold.