« US Imports of OPEC Crude Jump in 2007 | Main | Head of Chang’An Says China Needs to Support Hybrids »
Reported US Sales of Hybrids Up 10% in March; Total LDV Sales Down 12%
5 April 2008
![]() |
| Reported sales of US hybrids by month. Click to enlarge. |
Reported US sales of hybrids climbed 10% in March 2008 year-on-year to 38,214 units—the second highest monthly total yet, behind only the results from May 2007. Total light-duty vehicle (LDV) US sales in March dropped 12%, according to figures from Autodata, with total passenger car sales dropping 5.4% and total light truck sales dropping 17.8% from March 2007.
Percent changes reported are based on a straight comparison of numbers, and are not adjusted for the selling days in the month. There were 26 selling days in March 2008, as compared to 28 selling days last March. The figures do not include sales results from GM, which does not yet break out its hybrid results in the monthly sales reports.
![]() |
| Percentage share of new vehicle sales. Click to enlarge. |
The March results represent a 2.8% share for hybrids of total new vehicle sales in the month.
Toyota reported best-ever March sales of 20,635 for the Prius, an increase of 8% from last March, and the second-best results to date for the hybrid. The Camry Hybrid posted a strong month, with 6,930 units sold, up 35% year-in-year, representing 17.1% of all Camry sales. The Highlander Hybrid turned in 2,239 units in the month, down 10% from the year prior, representing 20.7% of all Highlanders sold.
![]() |
| Hybrid sales as a component of brand sales. Click to enlarge. |
The Lexus Rx 400h sold 1,570 units in March, up 7% from the prior year, representing 20.3% of all Rx models sold. The GS 450h sold 65 units, down 64% from March 2007, representing 3.9% of all GS models sold. The top-end LS 600h sold 113 units, representing 5.3% of all LS models sold.
Honda saw sales of the Civic Hybrid climb 34% in March from the year before to 3,769 units, representing 11.5% of all Civic sales. The Accord Hybrid posted 53 units, down 86% from March 2007, representing 0.1% of all Accord models sold.
![]() |
| Hybrid sales as a percentage of total OEM sales. Click to enlarge. |
Combined sales of the Ford Escape and Mercury Mariner hybrids dropped 20% in the month to 2,008 units, representing 9.0% of all Escape and Mariner models sold.
Nissan posted 832 units sold of the Altima Hybrid, an 80% increase from March 2007, representing 2.6% of all Altima models sold.
April 5, 2008 in Hybrids, Sales | Permalink | Comments (36) | TrackBack (0)
Comments
Posted by: q | April 07, 2008 at 09:11 AM
g-
Sure, the Civic hybrid is a bit overkill for a commuter car, but wait another year for the new small Honda hybrid. It will be smaller and cheaper than the Civic hybrid, and I'm sure it will get above 50 MPG combined.
Posted by: Karkus | April 07, 2008 at 09:16 AM
Lary:
The only caveat with that is that expensive oil also means the exploitation of even more CO2 intensive fuels with a lower EROI. That's why you see the extraction of Canadian oil sands and heavy oil in a lot of places. Coal liqufication is a very real possibility.
Posted by: Dan A | April 07, 2008 at 09:25 AM
The whole term "commuter car' should give us a clue. If people live closer to where they work and telecommute as much as possible, we would not need as much fuel to get to and from work. It is no ones fault, it is everyones fault that things have turned out the way that they have in the U.S. People liked suburbs in the 50s when gas was 20 cents per gallon. We still have suburbs and huge SUVs when gasoline is approaching $4 per gallon. This sort of insanity inertia has got to stop.
Posted by: sjc | April 07, 2008 at 09:53 AM
Karkus,
Indeed, I would expect Honda to refocus back to smaller efficient cars. As the Civic family has grown they lost this leadrship, which is a pity. Unfortunatelly, past 10 years both Honda and Toyota put more focus into SUV and trucks and neglected smaller efficient cars. Prius is the only notable exception.
The trouble is that even Toyota is too conservative and stuck in the past. They ridicule GM Volt and insist that cars don't need larger batteries. Honda is so secretive that I have no clue what they are up to.
Yet larger batteries are key to using less gasoline and more electricity (from grid or regen).
Anyway I hope that both Honda and Toyota reconsider their car lineup in terms of fuel consumption. Otherwise my next car could very well be from GM.
Posted by: q | April 07, 2008 at 12:00 PM
Santos,
That's a scary number considering that GM sold 280,713 vehicles in March. In other words, the hybrids would make up all of 0.2% of sales. And that's between four (more?) hybrid models. Not good. Nissan sold more hybrids for just one model!
Posted by: Engineer | April 08, 2008 at 02:58 PM
Anybody (except me) remember the Honda CRX HF? 50MPG in 1991.
Posted by: Doug Nearn | April 19, 2008 at 01:22 AM
There are people that are fixing up old high mileage Honda cars and other makes and models here for commuter cars. It makes sense. You can buy a used one cheap and a few thousand dollars gets you a car that can go a lot more miles on a lot less gasoline. I would prefer people also telecommuting at least one day a week if they can, but that is another topic.
Posted by: sjc | April 21, 2008 at 11:39 AM
GM not breaking out the hybrid contribution pretty much admitting their lack of success at selling their hybrids. Despite of what they say, they are really not betting the house on hybrids. Although they have a program on the Volt, they don't have a program for parallel hybrids. Nor do they have a dedicated program for developing weight reduction ideas.
Even if the Volt program goes to production, there is a risk that the vehicle will turns out to be a high priced offering, and would have relative little impact to their sales.
I am also hearing nothing from GM about what their concepts are for small cars. They are likely lagging in that area as well. GM needs to start cooking or they will be left terribly behind by the competitions.
Posted by: Lulu | April 22, 2008 at 12:52 PM
Just a preview for April figures -- Toyota sold 32,800 hybrids in the month according to reports from CNN. That's up about 2,500 from the month prior. Looks like April Hybrid sales might push 40K.
Posted by: Robert Marston | May 01, 2008 at 01:32 PM
i can see it's very difficult for people to understand the issues related to hybrid vehicles, petroleum prices, energy, etc. when they're not engineers.. so you should try to study more about scientific subjects before expressing an opinion
Posted by: Ruano | September 02, 2008 at 09:33 PM
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c4fbe53ef00e551be912d8834
Listed below are links to weblogs that reference Reported US Sales of Hybrids Up 10% in March; Total LDV Sales Down 12%:

Twitter headlines




thanks, great article
That says it all.
While some changes are necessary (safety) many others are a luxury. Power steering and breaks are just not that important.
I am convinced that hybrid will meet and exceed 50+ mpg efficiency. However, the current models still have to improve a lot.