Nissan to Introduce Electric Vehicle in US and Japan in 2010; New Business Plan Focuses on Zero-Emission Vehicle Leadership
13 May 2008
Nissan will introduce an all-electric vehicle in the US and Japan in 2010 and then mass-market vehicles to consumers globally in 2012, according to President and CEO Carlos Ghosn. (Earlier post.) The accelerated introduction of EVs reflects Nissan’s goal of establishing leadership in zero-emission vehicles as part of its new five-year business plan called “Nissan GT 2012” (“G” for growth and “T” for trust), covering the period from 1 April 2008 to 31 March 2013.
In addition to establishing zero-emission vehicle leadership, the other main commitments of the GT 2012 plan are to establish quality leadership and to deliver 5% revenue growth on average over five years (FY2008 to FY2012). Nissan will support the revenue growth target by a product plan that will launch 60 all-new models in the next five years and more than 15 new technologies every year from 2009.
Nissan GT 2012 reflects the determination of our company to play a major role in the development of a sustainable mobile society. There’s a balance to be sought between the potential growth in world markets and the demand for a cleaner planet. We are convinced that the mass availability of affordable zero-emission vehicles is the most significant breakthrough our industry could deliver, and, together with Renault, Nissan intends to be the breakthrough leader.
The Renault-Nissan alliance is also working with Project Better Place on the mass deployment of electric vehicles to select country markets, such as Israel. (Earlier post.)
In 2007, Nissan, NEC and NEC TOKIN Corporation established a joint venture—Automotive Energy Supply Corporation (AESC)—to develop and market lithium-ion batteries for wide-scale automotive applications including hybrids, plug-in hybrids, hydrogen fuel cell vehicles and electric vehicles. (Earlier post.)
AESC is developing laminate-type lithium-ion cells with a manganese spinel cathode material (LiMn2O4). Current cells have energy densities of up to 89 Wh/kg and 171 Wh/L. For the next generation of cell, AESC is working with Nickel-mixed Mn spinel cathode material, along with the graphite carbon anode.
Ghosn said that Nissan’s global sales forecast for fiscal 2008 is 3.9 million units. In fiscal 2007, Nissan sold a record 3,770,000 vehicles worldwide, an increase of 8.2%. The main contributions to volume growth in 2008 will come primarily from GOM and Russia. Nissan will launch nine all-new products during fiscal 2008: Teana, Infiniti FX, Maxima, Bakkie successor, Qashqai+2, a mini SUV, Cube, Z and Infiniti G37 Convertible.
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