Green Car Congress
About GCC Contact Add to My Yahoo!

« G4G Resources Acquiring 51% Interest in FT Iron Catalyst Company | Main | Daihatsu Introduces New Mini Passenger Vehicle »

Toyota Bumps Up Prices of Prius and Harrier Hybrids 3% in Japan

25 August 2008

Toyota Motor Corporation (TMC) increased the suggested retail prices for certain commercial and hybrid vehicles sold in Japan, effective 1 September. The MSRP of the Prius and the Harrier (the Japanese Rx 400h) hybrids will each rise by 3%.

TMC said that up to now it had been able to counter rising prices of raw materials such as steel, rare metals and crude oil through stringent cost reduction efforts carried out along with affiliated companies. Recent further price increases in raw materials have been larger than TMC’s cost reduction efforts are able to offset, and with prices expected to remain high, Toyota decided to adjust its suggested retail prices for commercial and hybrid vehicles, which use large amounts of either steel or rare metals.

The suggested retail prices for commercial vehicles are increasing by an average of 2%.

MSRP of the S-grade Prius will increase by ¥73,500 to ¥2,383,500 (US$21,721); the MSRP of the Premium S Package Harrier Hybrid will increase by ¥136,500 to ¥4,756,500 (US$43,341).

August 25, 2008 in Brief | Permalink | Comments (3) | TrackBack (0)

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/22062/32722902

Listed below are links to weblogs that reference Toyota Bumps Up Prices of Prius and Harrier Hybrids 3% in Japan:

Comments

Looks like the beginning of an unfortunate trend for the hybrid segment.

Posted by: Sulleny | Aug 25, 2008 1:34:40 PM

Might just be the factory deciding to get their share of the dealer double markup.

Posted by: ToppaTom | Aug 25, 2008 6:11:24 PM

Couldn't possibly be related to inflation or raw material price rises.
Oil @ $120 per bl?

Posted by: arnold | Aug 25, 2008 8:29:19 PM

Post a comment
[Please keep comments on topic. Disagreement is fine, insults, abuse or wild diversions are not. Comments not meeting those standards will be deleted. Abuse of another commenter’s email address will result in the banning of the offender from this site. In an attempt to prevent the posting of insulting and abusive comments, this site maintains a list of prohibited words and phrases, which, unfortunately, grows with time. Including one of the prohibited words or phrases will flag the comment as "spam", and it will be blocked.]






Green Car Congress © 2008 BioAge Group, LLC. All Rights Reserved. | Home | BioAge Group