|Monthly sales of hybrids. Click to enlarge.|
Reported US sales of hybrids from the major automakers rose 3.6% in August 2008 compared to the same month the year before to 26,045 units. This represented a 2.08% new vehicle market share for the month, on total light duty vehicles sales of 1,249,793 units, as reported by Autodata. The August 2008 results fell short of the current August sales record of 26,249 units hit in 2006.
Overall, sales of light-duty vehicles in the US fell 15.5% in August 2008, with sales of passenger cars dropping by 7.7% to 628,947 units, while light truck sales plunged 22.1% to 620,846 units from the year before. (Earlier post.)
|Reported US hybrid sales as percentage of new vehicle sales. Click to enlarge.|
Toyota. Toyota’s total hybrid sales dropped 3.7% in August compared to the year-before. Sales of the Prius were down 4.2% to 13,463 units, challenged by limited availability, according to Toyota. Camry Hybrid reported August sales of 3,456 units, a 19.3% drop from August 2007, and representing 7.8% of all Camry sales. Combined sales of all versions of the Camry increased 3.3% in August 2008 to 44,064 units from the year before. Sales of the Highlander Hybrid hit 1,227 units in August, up 224.6% from the year before, representing 15.2% of all Highlander sales. Total Highlander sales dropped 15.2% in the month, to 8,070 units.
The Lexus Rx 400h posted 1,277 units in August, up 9.0% from the year before, for 14.2% of all RX model sales. Sales of all RX models dropped 10.6% in the month to 8,969 units. The GS 450h sold 35 units, down 73.1% from last August, representing 2.1% of all GS model sales. Sales of all GX models were down 20.3% from the year before to 1,720 units. The high end LS 600h sold 71 units, a 73.4% drop from last year, representing 4.0% of all LS model sales. Sales of all LS models were down 44% to 1,772 units.
On the conventional vehicle front, Yaris reported sales of 9,474 units for the month, up 20.5% over the year-ago month. The full-size SUV Sequoia posted sales of 3,195 units for the month, up 86.1% over the same period last year.
|Hybrids as a component of model sales. Click to enlarge.|
Honda. Sales of the Civic Hybrid rose 47.7% year-on-year to 3,105 units in August 2008. That represented 10.3% of all Civics sold. Total Civic model sales rose 5.3% in the month to 30.052 units.
The Accord Hybrid sold 2 units in August, a 99.3% decrease from the year before, and representing 0.005% of all Accord sales. Total Accord sales dropped 7.9% to 43,613 units.
Honda will unveil a concept version of its new small hybrid vehicle—to be named Insight, after Honda’s first, and since cancelled, hybrid—at the 2008 Paris Motor show.
Ford. Combined sales of the Ford Escape and Mariner hybrids dropped 27% in August year-on-year to 1,338 units, representing 8.0% of all Escape and Mariner sales. Combined sales of all models of the Escape and Mariner rose 11.7% in August to 16,634 units, with Escape leading the way with a 17.3% increase to 14,025 units.
|Hybrid component of total OEM sales. Click to enlarge.|
Nissan. The Nissan Altima Hybrid posted 442 units in August, a decrease of 31.3% from the year before, and representing 1.7% of all Altima sales. Sales of all Altima models dropped 0.5% in August to 25,298 units.
GM. GM continued to gain some momentum with its hybrid sales, and nudged past Nissan in terms of hybrid percentage of its total light-duty vehicle sales—0.5% to Nissan’s 0.4%.
Sales of the two-mode Tahoe, Yukon and now Cadillac Escalade reached 798 units in August, representing 5% of combined sales of all models in those lines. The vast majority of that was in the Tahoe/Yukon vehicles—the Cadillac Escalade two-mode hybrid posted 1 unit. Overall, combined sales of Tahoe, Yukon and Escalade SUVs were down 24% in August year-on-year.
Sales of the Saturn VUE with GM Hybrid System (GHS, Belt-Alternator-Starter) were 417 units in the month, representing 4.3% of VUE sales. Total VUE sales rose 46.1% to 9,649 units. Sales of the Malibu with GHS reached 388 units in the month, for 2.5% of all Malibu sales. Total Malibu sales were up 8.4% to 15,618 units. The Saturn Aura with GHS posted 26 units, for 0.6% of Aura sales. Total Aura sales dropped 31.2% in the month to 4,671 units.