|Monthly hybrid sales in November were the lowest since February 2006. Click to enlarge.|
Reported US sales of hybrids dropped 50% in November to 16,571 units from November 2007—a volume slightly above that of November 2005. Overall light duty vehicle sales in the US in November dropped 36.7%. (Earlier post.) For November, hybrids represented 2.22% of the new vehicle light duty market; year-to-date, hybrids hold a 2.4% share of new vehicle sales. November 2007 and 2008 had the same number of selling days.
Toyota. Sales of the market-leading Prius were down 48.3% to 8,660—its lowest sales month since January 2007. Camry Hybrid sales were off 57.5%, down to 2,174 units. That accounted for 8.6% of all Camry sales. Total Camry sales for the month were down 28.8%. Sales of the Highlander Hybrid were down 64.8% to 907 units, representing 11.5% of all Highlander models sold. Total Highlander sales were down 35.9% in the month.
|Hybrid new vehicle sales market share. Click to enlarge.|
The Lexus Rx 400h posted 624 units, a drop of 62.7% from the year before, and representing 10.7% of all Rx models sold. Total Rx sales were down 27.2%. The GS 450h posted 42 units, a 58% drop from the year before, and representing 4.2% of all Gx models sold. Total Gx sales were down 45.4% in November. The LS 600h sold 37 units, a 78.2% drop from the year before, representing 8.7% of all Lx models sold.
Ford. Ford posted combined sales of the Escape and Mariner hybrid of 1,361 units, a 38.8% drop from the prior year, and representing 11.4% of all Escape and Mariner models sold in the month. Combined sales all Escape and Mariner models dropped 17.9% in November.
|Hybrids as a component of brand sales. Click to enlarge.|
GM. GM posted a combined 1,335 hybrid units in November. The company sold 767 units of the two-mode hybrid versions of the Tahoe, Yukon and Escalade full-size SUVs, representing 9.3% of total model sales for those vehicles.
GM posted 328 units for the Saturn VUE Green Line Hybrid (BAS), representing 9.7% of all VUE sales. The company sold 195 units of the Malibu BAS hybrid, representing 2.1% of all Malibus sold, and 45 units of the Saturn Aura BAS hybrid.
|Hybrid sales as a percentage of total light-duty vehicle sales by OEM. Click to enlarge.|
Honda. Honda sold 1,043 units of the Civic Hybrid, a 67.8% drop from the year before, representing 5.9% of all Civics sold. Total Civic sales were down 29.6% for the month. Honda posted no sales of the Accord Hybrid; in November 2007, it had sold 204 units.
Nissan. Nissan sold 353 units of the Altima Hybrid, a 70.4% drop from the prior year, representing 3.3% of all Altima models sold. Total Altima sales dropped 45.3% in the month.
Chrysler. In the first month of reported sales, Chrysler posted 35 units of the Aspen and Durango two-mode hybrid SUVs, representing 1.0% of combined model sales.