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Production of Ford Fiesta Begins in China

15 January 2009

Changan Ford Mazda Automobile Company has begun production of the new Ford Fiesta—the first in a series of global cars coming from Ford—at its manufacturing facility in Nanjing, China.

Fiesta_09naias_0146_hr
The Ford Fiesta shown at the North American International Auto Show. Click to enlarge.

The Nanjing plant began producing the five-door hatchback and four-door sedan versions of the new global Fiesta for the Chinese market and the vehicles will go on sale later in the first quarter.

The new global Fiesta made its debut last year in Europe. In just more than two months on the market, Ford has sold more than 61,000 Fiestas in the traditional 19 European markets, making it Ford of Europe’s second-best selling model behind the Focus.

The Fiesta rollout continues this year in China, and will reach the United States and other key world markets in early 2010.

Designed and developed in Europe for sale across Ford’s global markets, the new Fiesta is the first in a series of fuel efficient new small cars developed through Ford’s global product development process.

Within five years, Ford expects to build about 1 million vehicles worldwide off of the new global B-car platform, the basis for the new Fiesta.

The Nanjing plant becomes the first facility to build the four-door sedan version of the Fiesta and is the second Ford assembly facility in the world to build the new global car. Production began at Ford’s Cologne Assembly Plant in Germany last year and will begin later this month at Ford’s plant Valencia, Spain. North American production will begin in early 2010.

The Nanjing plant also is launching an innovative, eco-friendly paint technology, utilizing a three-wet medium solids-based paint formulation. It produces fewer volatile organic compounds and carbon dioxide emissions than water-borne paints. (Earlier post.)

Ford’s plant in Cuautitlan, Mexico, will build the new Fiesta for the United States and other North American markets. Construction of the integrated stamping facility and retooling of the assembly plant is underway.

In North America, the new small car will be offered in two models: a sporty hatchback and a sedan, beginning in early in 2010.

In Europe, the Fiesta is produced at Ford’s plant in Cologne, Germany, for European markets. Fiestas built in Cologne are on sale now in South Africa, Australia and New Zealand. Production also begins this month at Ford’s assembly plant in Valencia, Spain, for European markets.

In Asia, the Nanjing plant will produce the Fiesta for the Chinese market. In 2010, Ford and Mazda’s joint-venture facility, Auto Alliance Thailand, in Rayong will begin producing the new Fiesta for other major Asian markets.

January 15, 2009 in Brief | Permalink | Comments (2) | TrackBack (1)

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Comments

Cool we bail them out, they make and sell all the good cars someplace else.

The Japanese auto manufacturers always got an implied credit toward their quality ratings because they always introduced their cars in Japan. The US only received Year Two and subsequent models without Year One teething bugs.

Now that is happening for American buyers by Ford and GM. By the time we get the "B" segment Fiesta, or the upcoming GM "B" segment "Beat/Spark", and "C" segment Cruse, most of the bugs will we gone and "Quality" will be higher, just as artificially. Other nation's buyers will have been the implicit guinea pigs.

Consumer Reports never corrected for this anomaly, always comparing US models including Year one versions, against the Japanese Year Two versions, and subsequent.

But since CR only asks for reports from it's own subscription base, that has been brain-washed by 30 years of increasingly distorted statistical surveys, I don't think it will make much difference.

It has gotten so bad, that CR are now having to admit they don't get enough responses to report or to predict reliability statistics by their warped surveys, for several top ten US selling vehicles, if they are not Hondas or Toyotas. Vehicles from auto makers, that they have urged all their subscribers to buy, and they dutifully have, and now parrot back their assumed "wisdom" as smart consumers.

Meanwhile other Quality measurers, JD Powers et all, using valid statistical universes report increasing quality issues with both Toyota and Honda. On reflection, that is not hard to understand, as both automakers have rapidly expanded and brought new and untrained factories and workers on-line. As well as now introducing Year one models in new market areas, to the USA, as their sales success as risen.

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