Bridgestone Introduces LRR Ecopia EP100 Tire at Chicago Auto Show

11 February 2009

Bridgestone Americas Tire Operations (BTAO) officially launched the Ecopia EP100, a low rolling resistance tire which provides drivers with improved fuel economy without sacrificing wet handling performance.

The Ecopia tire line targets fuel efficient vehicles, including hybrids and electric vehicles and will be used in original equipment and replacement applications. The new Ecopia EP100 is the first aftermarket product in the Ecopia tire line for the North American market, and is a summer replacement tire fitment for popular fuel efficient, hybrid and electric vehicles including the Mini Cooper, Toyota Prius, Honda Civic Hybrid, Nissan Versa, Toyota Corolla and a selection of other conventional vehicles.

Available in H- and V-speed ratings, the Bridgestone Ecopia EP100 has a UTQG of 400AB and will be offered in six different sizes ranging from 14-16 inch. The tire will be available in March in the first phase of a two-phase rollout in 2009.

The Ecopia EP100 incorporates Bridgestone’s NanoPro-Tech materials technology which controls the interaction between polymers, filler materials and other rubber chemicals used in the manufacture of the tire. (Earlier post.)

Design elements in the Ecopia EP100 include 3D Cut Circumferential Ribs to help reduce irregular wear and lessen road noise. Consistent Surface Contact, through a special tread block design, improves wet and dry handling and reduces irregular wear. Interconnected Rib Blocks enhance wet performance and help reduce energy loss. High Angle Lateral Grooves are incorporated into the Ecopia EP100 to help avoid hydroplaning.