Reported US Sales of Hybrids Drop 31% in January; 2.35% New Vehicle Market Share (updated w/ Chrysler)
|Monthly reported sales of hybrids in the US. Click to enlarge.|
Reported sales of hybrids in the US in January dropped 32.2% by volume from the year before to a combined 15,442 units, a lower rate of decline than that of the overall light-duty vehicle market in the month.
Total light duty vehicle sales in the US dropped 37.1% by volume year-on-year to 656,976 units in January, according to figures from Autodata. Year-on-year sales of passenger cars dropped 36.3% to 315,863 units in January, while sales of light trucks dropped 37.8% to 341,113 units. (Earlier post.) Hybrids took a 2.35% share of the new vehicle market for the month.
|Monthly new vehicle market share for hybrids in the US. Click to enlarge.|
Toyota. The Prius posted 8,121 units in January, a 28.6% drop year-on-year. Camry Hybrid sold 1,141 units, a 69.6% drop from the previous January, representing 5.5% of all Camry models sold in the month. Total Camry sales were down 34.2% from the year prior to 20,782 units. The Highlander Hybrid posted 984 units, a 54.1% drop year-on-year, representing 17.1% of all Highlander models sold. Total Highlander sales were down 53.3% to 5,757 units.
The Rx 400h posted 1,556 units, an increase of 28.5% year-on-year, representing 23.9% of Rx models sold. Total Rx sales were down 3.5% to 6,520 units. The GS 450h sold 41 units, down 35.9% year-on year, representing 4.6% of GS models sold. Total GS sales were down 39.3% to 898 units. The LS 600h sold 33 units, a decrease of 68.6%, representing 3.7% of all LS sales. Total LS model sales dropped 52.6% to 904 units.
|Hybrids as a component of brand sales, January 2009. Click to enlarge.|
Honda. Honda sold 1,076 units of the Civic Hybrid, a 38.3% decrease year-on-year, representing 7.6% of all Civic models sold. Total Civic sales were down 32.4% to 14,198 units. Honda sold one Accord hybrid in the month. Total Accord sales fell 30.8% to 16,581 units.
General Motors. GM reported a total of 923 hybrid sales in January, including:
- 599 2-mode full-size SUVs (Tahoe, 299; Yukon, 168; Escalade, 132), presenting 8.0% of combined sales of those models
- 7 Silverado, representing .03% of all Silverado sales
- 153 VUE Green Line hybrids, representing 5.3% of all VUE sales
- 145 Malibu hybrids, representing 1.6% of all Malibu sales
- 19 Aura hybrids, representing 1.4% of all Aura sales
|Reported hybrid sales as a percentage of total LDV sales. Click to enlarge.|
Ford. Ford reported combined sales of the Escape and Mariner hybrids of 880 units in January, a 40.3% drop year-on-year, representing 8.7% of combined sales for the two brands. Overall, Escape and Mariner sales were down 25% to 10,101 units.
Nissan. Nissan sold 644 units of the Altima hybrid, a 36.2% increase year-on-year, representing 4.6% of all Altima models sold. Total Altima sales were down 34.7% to 14,135 units year-on year.
Chrysler. Chrysler sold 42 units of its two-mode hybrids (33 Chrysler Aspen hybrids and 9 Dodge Durango hybrids), representing 3.0% of combined Aspen and Durango sales.