US Hybrid Sales in February Drop 29%; Lower Decline Than General LDV Market
5 March 2009
|Reported sales of hybrids. Click to enlarge.|
Reported sales of light-duty hybrids in the US dropped 29% by volume in February year-on-year to 16,020 units. The decline in hybrids was less than the 41% decline in the overall light-duty vehicle market for the month. New hybrid sales represented 2.3% of the new vehicle market, essentially flat with the January 2009 results. In February 2008, hybrids held 1.9% of the new vehicle sales for the month.
Toyota. Toyota posted 7,232 units of the Prius, down 33.6% by volume year-on-year. Camry Hybrid sold 2,080 units, down 49.5% from the year before, and representing 10.1% of all Camry models sold. Sales of the non-hybrid Camry dropped 39.8% to 18,554 units. The Highlander Hybrid sold 956 units, down 50.7%, representing 19.1% of all Highlander models sold. Sales of the non-hybrid Highlander dropped 54.1% to 4052 units.
|Monthly new vehicle market share for reported hybrids. Click to enlarge.|
The Rx 400h represented a bright spot, with sales up 30.8% by volume to 1,502 units, representing 24.2% of all Rx models sold. Sales of the non-hybrid Rx were down 18.8%. The GS 450h posted 22 units, a 71.4% by volume year-on-year, representing 3.7% of all GS models. The LS 460h L also sold 22 units for an 80.4% drop, representing 3.1% of all LS models sold.
General Motors. GM came in second for total hybrid sales in the month, with 1,807 units sold. The Tahoe, Yukon and Escalade two-mode full-size SUVs posted a combined 632 units, representing 8.4% of combined model sales. The two-mode Sierra pickup joined the Silverado two-mode pickup for 47 units representing 0.2% of combined sales for all models of the two trucks. The Saturn VUE hybrid posted 188 units, for 6.4% of all VUEs sold. The Chevy Malibu Hybrid posted 197 units for 1.7% of all Malibus sold. The Saturn Aura posted 23 units, representing 1.5% of all Auras sold.
|Annual new vehicle market share for reported US hybrids, including 2009 year-to-date. Click to enlarge.|
Honda. Honda posted 1,362 units of the Civic Hybrid, down 24.7% year-on-year, and representing 8.7% of all Civics sold. Sales of the non-hybrid Civics fell 34.9% to 14,325 units.
Ford. Combined sales of the Escape and Mariner hybrids fell 25.8% to 1,294 units in February, representing 11.2% of combined Escape and Mariner sales. Sales of the non-hybrid Escape and Mariner fell 47.8% to 10,304 units.
Nissan. Nissan reported 463 units of the Altima Hybrid sold, a 12.5% drop year-on-year, representing 2.9% of all Altima models sold. Sales of the non-hybrid Altimas dropped 32%.
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