US Hybrid Sales in March 2009 Down 44% Year-on-Year; Monthly New Vehicle Market Share of 2.5%
3 April 2009
|Reported US sales of hybrids. Click to enlarge.|
US sales of hybrids in March 2009 as reported by the automakers dropped 44% by volume year-on-year to 21,433 units; that performance was worse than the total light duty vehicle market, which posted a 36.8% drop by volume for the month compared to March 2008, based on total sales figures from Autodata (earlier post).
Those results represented a 2.5% new vehicle market share for hybrids in March—down from 2.82% in March 2008, but the highest mark so far in 2009. The month also saw the debut of three new hybrids—the Honda Insight and the Ford Fusion and Milan—all of which only came on sale toward the end of the month.
|US hybrids monthly new vehicle market share. Click to enlarge.|
Toyota. Sales of the Toyota Prius were off 56.8% by volume from March 2008, down to 8,924 units. Camry Hybrid posted 2,554 units, down 63.1% and representing 9.9% of all Camry sales. Sales of the conventional Camry models were off 31% in March. Highlander Hybrid sold 1,037 units, down 53.7% and representing 19.2% of all Highlanders sold. Sales of conventional Highlander models were down 49%.
|Hybrid sales as a percentage of total light duty vehicle sales by automaker. Click to enlarge.|
The RX 400h posted 1,165 units, a 25.8% drop, representing 18.9% of all RX sales. Sales of the conventional RX models were down 19%. The GS 450h sold 42 units, a 35.4% drop, representing 6.7% of all GS sales. Sales of the Conventional GS models were down 64%. The LS 600h L sold 25 units, down 78% and representing 2.9% of all LS models sold. Sales of conventional LS models were down 59%.
Honda. In its partial month debut, the new Honda Insight sold 569 units. The Civic Hybrid posted 2,869 units, down 23.9% year-on-year, and representing 13.9% of all Civics sold. Sales of conventional Civic models were down 54%.
|Sales of hybrid models as a component of total model sales. Click to enlarge.|
Ford. In their partial month debut, the new Fusion and Milan hybrids sold a combined 451 units, representing 3.0% of all Fusion and Milan models sold. The Escape and Mariner hybrids sold a combined 1,351 units, down 32.7%, representing 9.3% of all Escape and Mariners sold in the month. Sales of the conventional Escape and Mariner models were down 12%.
GM. GM sold a total of 1,612 hybrids in March:
- 609 units of the Tahoe, Yukon and Escalade two-mode SUVs (7.3% of total sales)
- 68 units of the Silverado and Sierra two-mode pickups (0.22% of total sales)
- 362 units of the Saturn VUE hybrid (10.4% of total sales)
- 547 units of the Malibu hybrid (3.7% of total sales)
- 26 units of the Saturn Aura hybrid (1.3% of total sales)
Nissan. Nissan posted 834 units of the Altima Hybrid, a 0.2% increase from March 2008, representing 4.3% of total Altima sales. Sales of the conventional Altima models were down 39%.
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