Honda to Begin Sales of CR-Z and Fit Hybrids in Japan in 2010

13 July 2009

Honda Motor Co., Ltd. confirmed plans to begin sales in Japan of the CR-Z sporty hybrid model in February 2010 and Fit Hybrid before the end of 2010. The CR-Z concept car made its world debut at the 40^th Tokyo Motor Show in 2007.

The Fit was Japan’s top-selling model from January-June this year, with 65,589 units sold. The Prius is in second place for the same period in Japan, with 51,410 units, according to data from the Japan Automobile Dealers Association.

In addition, Honda said it is currently developing a new hybrid system intended to be installed on mid- to large-size vehicles.

The CR-Z hybrid has featured consistently in statements from Honda’s management as a key element in reaching its increased hybrid sales targets. (Earlier post.)

Honda also announced that, in addition to the No. 1 line at its Suzuka Factory, the production of Insight also began on Suzuka’s No. 3 line in mid-June 2009, leveraging Honda’s flexible production system. Honda has so far sold 36,457 Insight hybrids in the Japan through June since its introduction in February.