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Reported US Sales of Hybrids Up 21% in November; New Vehicle Market Share of 2.7%
8 December 2009
|Reported US sales of hybrids. Click to enlarge.|
Reported US sales of hybrids rose 21% year-on-year by volume in November 2009 to 20,003 units. Overall light-duty vehicle sales were essentially flat for the month, according to figures from Autodata, with 746,928 units sold in November 2009, compared to 746,789 units in November 2008.
Reported hybrid sales thus represented a 2.7% new vehicle market share, up from 2.2% in November 2008, but down slightly from 2.9% in October 2009. For the first 11 months of 2009, hybrids have held a 2.8% new light-duty vehicle market share.
|Hybrid share of new vehicle sales. Click to enlarge.|
These figures do not include sales of the new Mercedes S400 hybrid (Mercedes-Benz does not break out its sales by powertrain type; all S-Class models—400 hybrid, 550, 600, 63 AMG—sold 1,114 units in November). November 2009 has 23 selling days, compared to 25 in November 2008. All comparisons here are by volume, not by adjusted selling rate.
Toyota. Toyota posted 14,473 hybrids in November 2009, up 16.3% from November 2008. Total light-duty vehicle sales were up 2.6% to 133,700 units.
|Reported hybrid sales as a percentage of new light vehicle sales by OEM. Click to enlarge.|
Prius sold 9,617 units, up 11% from the year before. The Camry Hybrid sold 1,465 units, down 33% from the year before, and representing 5.3% of all Camry models sold. The Highlander hybrid posted 722 units, down 20%, representing 11.6% of all High;landers sold.
The new, dedicated hybrid Lexus HS 250 posted 1,407 units. The Rx hybrid sold 1,210 units, almost doubling from the 624 units of November 2008, representing 15.3% of Rx models sold. The GS hybrid posted 37 units, down 11.9%, for 6.2% of all GS sales. The LS hybrid sold 15 units, down 60%, for 1.4% of LS sales.
Ford. Ford came in a strong second in the monthly hybrid tally, with 2,361 units sold, up 73.5% from the year prior. Total Ford, Lincoln and Mercury sales were down 0.2% to 118,536 units.
The Escape/Mariner hybrids sold 960 units, down 30% year-on-year, for 5.6% of all Escape/Mariner sales. The new Fusion/Milan hybrid sedans sold 1,401 units, representing 8.7% of all Fusion/Milan sales.
Honda. Honda posted a total of 1,646 hybrids in November, up 57.8%. Total sales were down 3% to 74,003 units.
Sales of the Civic Hybrid were down sharply, dropping 77% to 243 units, for 1.8% of all Civic sales. However, the new dedicated hybrid Insight posted 1,403 units.
GM. GM reported a total of 1,020 hybrid sales, down 25.5% from November 2008. Total light-duty vehicle sales were down 1.8% to 150,676 units.
Sales of the two-mode tahoe/Yukon/Escalade were down 36% to 489 units, representing 4.7% of combined model sales for those vehicles. Sales of the two-mode Sierra and Silverado pickups dropped 52% to 156 units, for 0.51% of models sold. Sales of the Saturn VUE mild hybrid were down 31% to 134 units, for 9.8% of all VUEs sold.
The Malibu mild hybrid sedan posted 212 units, up 371% from the year before, for 1.9% of all Malibus sold. The Saturn Aura sold 29 units, down 17%, for 2.0% of model sales.
Nissan. Nissan sold 503 Altima Hybrids in November, up 42.5% from the year before, representing 3.2% of Altima sales. Total Nissan sales were up 20.8% to 56,288 units.
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