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Ford names first markets for the Focus Electric
15 November 2010
Ford Motor Company has named the first markets that will sell the Focus Electric, Ford’s all-electric passenger car: Atlanta; Austin and Houston, Texas; Boston; Chicago; Denver; Detroit; Los Angeles; San Francisco; San Diego; New York; Orlando, Fla.; Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va.; Seattle; and Washington, DC.
The Focus Electric initial markets were chosen based on several different criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification.
As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical grid can support customers’ needs.
Last month, Ford launched a new educational Web site on electric vehicles (http://www.fordvehicles.com/technology/electric/). The site offers video, text and diagrams to help consumers understand differences in the technologies of electrified vehicles.
Focus Electric, available in late 2011, will be built at the Michigan Assembly Plant in Wayne, Mich. Production will occur on the same line as the gasoline version of the Focus. Using an existing vehicle platform and assembly line will give Ford the ability to vary production based on demand for the Focus Electric.
The Focus Electric’s motor will be powered by a 23 kWh lithium-ion battery. Range is targeted to be 100 miles (161 km) on a full charge. The system utilizes a liquid heating and cooling system to maximize battery life and driving range.
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