Chevrolet Canada begins taking orders for the Volt starting at C$41,545; Volts a showroom draw in US
Participating Chevrolet dealers in seven key launch markets across Canada have begun taking orders for the all-new 2012 Chevrolet Volt, with an MSRP starting at C$41,545 (US$43,568).
The Volt will initially be available to retail customers in the marketing areas for Vancouver, Victoria, Toronto, Oshawa, Ottawa-Gatineau, Montreal, and Quebec City in the third quarter of this year. Within twelve months of the retail launch, Volt will be available at dealerships nation-wide. It will be offered in one standard trim level, along with two option packages: a Premium Trim Package and a Rear Camera and Park Assist Package.
In the US, GM has found that Chevrolet Volt demonstration units are a popular showroom draw for dealers as they let consumers look, touch and drive the electric car with extended-range capabilities. GM says that this is part of its plan to gain exposure for the vehicle and the Chevrolet brand.
Almost nine of 10 customers who traded in a vehicle as part of their purchase are new to the Chevrolet brand. That’s why hundreds of Volts that could be sold to individuals are tagged for dealers as demo vehicles, GM says, meant for customer exposure to the Volt and to other Chevy products they might otherwise not see.
The Volt is clearly bringing new customers to our dealership. We are seeing customers who own competitive brands that have never visited a Chevy dealership before. Now they have a Chevy on their shopping list because of the Volt.—Rick Alpern, general manager of Keyes Chevrolet in Van Nuys, California
Chevrolet dealerships in the initial launch markets of California, Connecticut, Maryland, Michigan, New Jersey, New York, Texas, Virginia and Washington, DC have taken delivery of more than 550 dedicated Volt demonstration vehicles for customer test drives. By the end of the year, more than 2,500 US dealers will receive a dedicated Volt demo.
Chevy expects to deliver Volts in all 50 states by the end of 2011. Deliveries begin in Virginia, Maryland, Delaware, Pennsylvania, North Carolina, South Carolina, Georgia, Florida, Oregon, Washington and Hawaii in the third quarter.