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DENSO expanding its business in India

27 December 2011

Japan-based DENSO Corporation will exhibit for the first time at the 11th Auto Expo 2012, in New Delhi, India, from 5-11 Jan 2012 as part of an effort to expand its business in the country. To introduce its wide range of advanced technologies, DENSO will exhibit its products in the fields of environment, safety, comfort and convenience.

DENSO started operations in India in 1984. It now has six subsidiaries including four production companies, which produce automotive air conditioning systems, fuel injectors, engine ECUs, starters, alternators and other devices. The company employs more than 2,300 people in India.

We regard India as one of the most important market with high growth potential, and we are expanding our business in the country. The company has decided to increase production capacity and to establish a technical center to begin developing products in the region and for the region. Now, DENSO has decided to participate in Auto Expo 2012, which is the largest motor show in the country, to publicize its technical strengths in India.

—Yasushi Nei, Chairman of DENSO International India Pvt. Ltd. and DENSO’s Executive Director

Among its exhibits, DENSO will present Resonance 2021, which is a cockpit simulator envisioned for the 2021 automobile. The Resonance 2021 exhibit will allow visitors to experience how people, vehicles, and communities will connect to each other in real time to make driving more safe, convenient and enjoyable.

DENSO’s exhibits in the field of fuel efficiency include diesel common rail systems and starters for stop/start systems, which can contribute to meet India’s next-generation emissions standard. To keep end-users cool on a hot day, but also help improve fuel efficiency, DENSO will show its air conditioning system that uses an ejector.

DENSO will also showcase one of its safety-related exhibits, which is a full-color, full-screen TFT liquid crystal instrumental cluster with night-view system that will display pedestrians or other obstacles in the roadway at night or under other poor-visibility conditions. Other DENSO products related to convenience will include a remote touch controller that allows the driver to operate the car navigation system or the controls with little arm movement.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Consolidated global sales for the fiscal year ending 31 March 2011, totaled US$37.7 billion. Last fiscal year, DENSO spent 9.3% of its global consolidated sales on research and development.

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Comments

Wise decisions by DENSO to move automobile parts manufacturing facilities to India and China to lower production and transportation cost.

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