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Kia displays Ray EV and Naimo EV concept at Consumer Electronics Show

Kia Motors is showcasing its Ray production Electric Vehicle (EV) (earlier post) and Naimo EV concept car (earlier post) for the first time in North America at the Consumer Electronics Show in Las Vegas. Both vehicles feature advanced lithium polymer battery packs, and the Naimo introduces the User Centered Driving (UCD) telematics concept which previews future possibilities in safety, media and entertainment in-vehicle technologies.

Where the Naimo EV concept looks into the future of zero-emissions vehicles from Kia, the Ray EV is the first realization for the brand and represents exciting new possibilities for the future in the North American market.

—Michael Sprague, vice president, marketing & communications

The UCD Concept, which can be seen as a fully working prototype on the Kia Naimo zero-emissions EV concept, represents Kia’s vision of the future of vehicle/occupant relationships. Featuring a “glass cockpit” style interface, UCD employs a digital “heads-up” display that replaces the traditional gauge cluster for information including speed, distance and battery life.

The display also incorporates augmented reality features such as navigation directions or downloadable applications for parking to make driving an easier, more satisfying experience.

The third electric vehicle design to be unveiled by Kia Motors Corporation in a year, the 153.5-inch long Naimo concept explores the possibility of introducing a zero-emissions, five-door, four-seater city car into future markets.

Power comes from a PMSM (Permanent Magnet Synchronous Motor) electric motor with a maximum output of 107 hp (80 kW) and maximum 207 lb-ft (281 N·m) of torque, enabling Naimo to reach a top speed of 93 mph (150 km/h). A twin-pack 27 kWh battery is located under the trunk floor and uses LiPoly (Lithium Ion Polymer) technology. Equipped with this battery, Naimo provides a driving range of 124 miles (200 km) on a single charge. To enhance range, Naimo is fitted with special low-drag 20-inch diameter alloy wheels.

Under the quick recharging cycle (50 kW) the Naimo’s battery can be recharged to 80% of its capacity within 25 minutes. Under the normal cycle (3.3 kW), 100% power is attained after five and a half hours.

Launched in December, the Ray is built exclusively for the domestic Korean market.



Twin pack 27 Kwh batteries are one more step towards future modular battery packs with 6+ plug-in modules that could be added by end users as required, specially when batteries price come down.

It would be ideal to start with a 10 Kwh module and add one more module every year or so until end user needs are met and/or his/her pocketbook can afford it.

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