Opel begins positioning ADAM for “fashion-led” A-segment

11 July 2012

GM’s Opel is positioning its new ADAM city car—which will have it official world premiere at the Paris Motor Show (29 September – 14 October 2012)—for the “fashion-led” A-segment. In the A-segment, Opel already offers the Agila. The company says it is targeting “trendy urban customers” who are looking for a car that expresses their personal style with the new ADAM. Experts predict the lifestyle-orientated sub-segment to grow steadily over the next years, according to Opel.

The Opel ADAM will initially be offered with three efficient gasoline engines (1.2L 51kW/70 hp, 1.4L 64 kW/87 hp and 1.4L 74/100 hp) combined with a five-speed manual transmission. All powertrains are available with an ecoFLEX technology pack including Start/Stop technology. Later on, a new generation small gasoline engine will make its premiere in the ADAM, featuring direct injection turbocharging for further enhanced efficiency and performance. (Earlier post.)

This new engine will be combined with a completely new generation six-speed manual transmission.

Rather than having the well-known trim hierarchies, ADAM customers can choose from three different individualized trim moods or worlds: JAM is unconventional, fashionable and colorful, GLAM offers a more elegant, refined and sophisticated setting and SLAM appeals to those with energetic and sporty attitudes.