Twitter headlines« Researchers suggest subsidies and policies targeting plug-ins with small battery packs would produce more benefits at lower cost | Main | Tesla reports Q2 loss of $93M, revenues of $27M; revenue guidance remains $500-$600M for year »
Ford prices Lincoln MKZ below new Lexus ES 350, with no premium for hybrid model
25 July 2012
Ford Motor is pricing its new Lincoln MKZ premium midsize sedan $175 below the price of the new Lexus ES 350, and with no price premium for the new MKZ Hybrid. The hybrid parity pricing strategy reprises that of the original MKZ and MKZ Hybrid in 2010. (Earlier post.)
Base price for the MKZ is $35,925, excluding $875 delivery and destination charge. The 2013 Lexus ES 350 luxury sedan carries a base MSRP of $36,100; the ES 300h luxury hybrid sedan will have a MSRP of $38,850, representing a difference of $2,750 over the ES 350.
The 2013 Lincoln MKZ, which includes the 2.0L EcoBoost engine as standard, includes several segment-firsts, plus features such as all-wheel drive that buyers cannot have on a new Lexus ES 350.
The 2013 Lincoln MKZ offers 10 class-exclusive features, Ford says, seven of which are standard: push-button shift, LED headlamps, 10.1-inch LCD instrument cluster, Active Noise Control, 8-inch touch screen, remote start and Easy Fuel capless fuel filler. Available features are the retractable panoramic roof, inflatable rear seat belts and multicontour front seats with Active Motion.
July 25, 2012 in Brief | Permalink | Comments (10) | TrackBack (0)
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c4fbe53ef017616b4c313970c
Listed below are links to weblogs that reference Ford prices Lincoln MKZ below new Lexus ES 350, with no premium for hybrid model:
Comments
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Interesting hybrid model pricing approach. A no cost solution to reduce fuel consumption by 25% to 40% will be difficult to ignore.
Posted by: HarveyD | July 25, 2012 at 05:29 PM
If I wasn't waiting for the Fusion Energi I'd jump at this.
Posted by: Engineer-Poet | July 25, 2012 at 07:42 PM
Ford seems to have Toyota in it's sights - seems like every announcement recently has aimed to undercut Toyota in MSRP while providing more features.
Posted by: Dave R | July 25, 2012 at 09:21 PM
It will be a looong time before Ford can match Toyota's reliability.
Posted by: MG | July 25, 2012 at 09:57 PM
@Right, Harvey. If you should choose the hybrid version, you will be saving $10,000 worth of fuel for the 200,000-mi lifespan of the car! (assuming 28 mpg for non-hybrid and 46 mpg for hybrid version and $3.5/gal of gasoline)
@MG,
Our 2009 Ford Fusion has nearly 60,000 miles on it and has yet anything wrong with it. Zero, Nada, Zilch. Never been to the shop. All the tires are still original with good treads on them, and the tires hardly ever lose pressure. Practically no oil consumption per 7,500-mi oil change interval (I only use synthetic, 5W-20 oil), nor hardly any other fluids consumption. Not a single drop of oil leakage. The car feels and drives now just as good as when it was brand new! And it drives and handles very well, plenty of power and smooth acceleration. There have not been any recall on this model. We bought it in 2009 for ~$19,000 drive out price, complete with TTL and all!
Posted by: Roger Pham | July 25, 2012 at 11:20 PM
Obviously its not free, the luxury premium of Lincoln covers the hybrid premium with room to spare... but people do like no-cost options.
Posted by: Herm | July 25, 2012 at 11:38 PM
RP...at $5.20/US gal (the current average price in our area) the savings would be close to $15,000, without counting all the GHG associated savings etc. The new 2013 Ford Fusion Hybrid may also be an interesting option.
E-P...I'm still undecided about a Toyota Hybrid or an equivalent Ford Hybrid. One hurdle is that my wife will not drive in a Ford since her last two lemons, years ago. She is a convinced Toyota follower and I can't find an effective argument against that.
Will Ford Hybrid match Toyota's for trouble free, rust free performances?
Posted by: HarveyD | July 26, 2012 at 08:12 AM
I don't know, but my last Ford went 10 years with no power-train issues and only a few other complaints, and they've been upping their game for almost 2 decades since then. Toyota has also had some well-publicized QC issues lately. Maybe that won't convince your wife, but if she'd rather hold off on a new vehicle there are plenty of used Toyota hybrids out there she could drive while she waits for new models to show what they're made of.
Posted by: Engineer-Poet | July 26, 2012 at 10:01 AM
E-P...she has driven the neighbor's 2012 Prius III lately and was very pleased with it but want to try a 2013 Camry XLE Hybrid before making a final move. I'm impressed with the 2013 Ford Hybrids (Fusion and small Lincoln) and I'm inclined to believe that the quality has improved. She has never bought a second hand vehicle.
Posted by: HarveyD | July 27, 2012 at 03:42 PM
This PR is just Lincoln attacking its competitor in the media and nothing more. The MKZ has been sold with no hybrid premium since 2010.
Posted by: Aaron Turpen | July 28, 2012 at 08:34 PM