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Ford prices Lincoln MKZ below new Lexus ES 350, with no premium for hybrid model
25 July 2012
Ford Motor is pricing its new Lincoln MKZ premium midsize sedan $175 below the price of the new Lexus ES 350, and with no price premium for the new MKZ Hybrid. The hybrid parity pricing strategy reprises that of the original MKZ and MKZ Hybrid in 2010. (Earlier post.)
Base price for the MKZ is $35,925, excluding $875 delivery and destination charge. The 2013 Lexus ES 350 luxury sedan carries a base MSRP of $36,100; the ES 300h luxury hybrid sedan will have a MSRP of $38,850, representing a difference of $2,750 over the ES 350.
The 2013 Lincoln MKZ, which includes the 2.0L EcoBoost engine as standard, includes several segment-firsts, plus features such as all-wheel drive that buyers cannot have on a new Lexus ES 350.
The 2013 Lincoln MKZ offers 10 class-exclusive features, Ford says, seven of which are standard: push-button shift, LED headlamps, 10.1-inch LCD instrument cluster, Active Noise Control, 8-inch touch screen, remote start and Easy Fuel capless fuel filler. Available features are the retractable panoramic roof, inflatable rear seat belts and multicontour front seats with Active Motion.
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