Daimler AG is launching a new mobility service: moovel. Starting off as a pilot in Stuttgart, moovel bundles the offers of diverse mobility providers and presents suitable travel options via mobile app and mobile website—irrespective of provider and transparently.
Along with provider-independent information about prices and traveling time, moovel features a user guidance program. The free moovel app is available in the Apple Store. Offers from local partners Stuttgarter Straßenbahnen AG (SSB) and Verkehrs- und Tarifverbund Stuttgart, VVS (Transit and Tariff Association Stuttgart) as well as from the ride-sharing agency mitfahrgelegenheit.de are integrated in the initial moovel version. A second pilot project is planned for the second half of 2012 in Berlin.
In the app the various options for bus and rail connections in the VVS service area are shown, including travel time and price. In addition, it is possible to search for convenient ride-sharing opportunities and to enter ride offers. A taxicab call function, with the aid of which the user can order a taxi by phone from the app, completes the first version.
Daimler gained valuable experience in the ride-sharing market with the ad hoc ride-sharing system car2gether in two pilot tests in Ulm and Aachen. Moreover, in Ulm the linking of car2gether with car2go was tested; in Aachen, the connection with the public transit operator Aachener Verkehrsverbund (AVV).
The cooperation with mitfahrgelegenheit.de and its integration in moovel make it possible to put the basic idea of car2gether on a much broader basis and raise the networking of urban mobility to a new level.
The linkage of different mobility options makes it possible to intelligently combine motorized private transportation with public transit and to make a contribution to the more efficient utilization of existing resources. The starter version will be continuously supplemented by the offers of further mobility service providers—for instance in the second half of 2012 by the offers of car2go.